NEW YORK — Workflow automation and ad management company Frequency, which serves the audio content creation and distribution industry, is welcoming a veteran of the advertising technology space as its new Chief Commercial Officer.
As part of Frequency’s leadership team, Jason Kalin will guide the company’s next phase of growth, overseeing sales, marketing, and customer success.
He previously served as the Chief Business Officer at Nativo, a native ad exchange and creative ad platform for brands and publishers, where he led the company’s core SaaS and monetization lines of business.
As Frequency expands its offering, Jason will help unlock strategic growth opportunities, bringing Frequency’s suite of products to new markets and channels, the company says.
Kalin comments, “Frequency has a unique vision for the future of ad monetization—not just in audio, but across all creator networks. As consumption of creator content accelerates, the lack of real infrastructure for ad monetization remains a bottleneck to new opportunities. I’m thrilled to join Frequency at such a dynamic time, helping the company strategically connect the ecosystem and support the new growth.”
CEO Pete Jimison adds, “Jason’s proven success in helping brands harness the power of content and providing publishers with greater monetization opportunities will be invaluable for advancing Frequency’s mission. By fostering key relationships and empowering partners with better tools, we will move quickly to shape new opportunities in this fast-growing channel of podcasting.”
