What’s The Forecast For Radio Advertising?

September 14, 2017

The best answer to this question is likely to come from a pair of advertising industry experts who will appear in a joint keynote presentation at Radio’s Financial Summit Forecast 2018, being held Nov. 15 at the Harvard Club in New York.

Marla Kaplowitz, President/CEO of the American Association of Advertising Agencies (4 A’s), will join Association of National Advertisers (ANA) CEO Bob Liodice in a session to be moderated by Christine Travaglini, President of Christal Radio and Katz Partnerships.

“Inside Advertising: A Candid Chat with the CEOs of the ANA and the 4As” will provide a rare opportunity for radio executives to get the insight, predictions, and projections of these two important groups.

Forecast 2018 is widely viewed as the broadcast radio industry’s premier executive conference, bringing together radio’s leadership with experts and leaders on industry and advertising trends, technology, and financial growth.

This presentation aims to help shape broadcast radio’s plans and revenue expectations for 2018.

Demonstrating the importance of the 15th annual summit, this session brings together the leadership of advertising’s two largest — and sometimes opposing — influencers to radio’s leadership.

“Forecast brings together the best talent in our industry to share valuable insights and effective strategies for the year ahead,” Travaglini said. “I’m honored to be a part of this vital forum, and look forward to a candid discussion with the CEOs of the ANA and 4As about how radio can best position itself in the marketplace.”

Kaplowitz joined the 4A’s in May 2017 after serving as CEO of MEC North America since 2011. She has nearly 30 years of industry experience in marketing and communications, including 12 years at MediaVest, where she oversaw the Procter & Gamble Communications Planning assignment for North America.

Liodice joined the ANA as SVP in 1995. Before that, Liodice was VP/Global Marketing & Sales for Grupo Televisa. His experience also includes more than 15 years in marketing and financial management at Kraft General Foods.