From July to September 2024, listeners spent 67% of their daily time with ad-supported audio with radio, 18% with podcasts, 11% with streaming audio services and 3% with satellite radio.
That’s a key takeaway from the latest Edison Research Share of Ear report card presented in partnership with Nielsen.
The Record: Q3 U.S. Audio Listening Trends offers details from the quarterly report focused on how U.S. consumers spend their audio listening time, based on data from Nielsen and Edison Research.
Audio accounts for nearly 20% of daily time; in Q3 2024 that translated to 3 hours and 57 minutes of daily listening across both ad-supported and ad-free platforms like radio, podcasts, streaming music services and satellite radio.
And among 18-34 year-olds, radio now accounts for the majority of daily time spent with ad-supported audio, growing to 51% in Q3 vs. 48% in Q2. This is a statistic that perhaps flies in the face of those who say no one under 35 listens to the radio regularly.
