For Whitney Media owner William O’Shaughnessy, a legendary figure in New York broadcasting, succeeding as a true community connector all boils down to one key goal.
It also comes down to gaining influence with local leaders — an important ingredient for making a radio station truly valuable to the listeners it serves.
If not for these values O’Shaughnessy holds so tight, a radio station — perhaps your own — could just be another jukebox or entertainment purveyor.
That’s not a recipe for longevity, O’Shaughnessy says in this exclusive RBR+TVBR INFOCUS report.