What Is TV? The VAB Helps Answer That Tricky Question

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What is TV? And, from that answer, what are the implications for marketers?


The Video Advertising Bureau (VAB)’s just-released report “What Is TV? A Modern Look At How Consumers Define TV,” gets to the heart of those two questions, offering a comprehensive look at the TV ecosystem, as well as the impact—and opportunities—for marketers.


Editor’s Note: The deadline for this story incorrectly identified the VAB when originally posted on March 14. We regret the error.


 

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