Week September 6-12, NBC led with 'Back to Football Week'


NBC dominated the primetime ratings week of September 6-12, led by “Back to Football Week” NFL programming and “America’s Got Talent,” which lifted the network to the highest adult 18-49 average for any network in six months.  NBC finished the week with an average 3.8 rating, 11 share in adults 18-49 and 11.4 million viewers overall. 

NBC’s 3.8 rating for the week in adults 18-49 is the highest for any network since the week of March 1-7 (Fox, 4.1) and NBC’s 11.4 million viewers overall for the week is the most for any network since May 17-23 (CBS, 11.8 million).

The week of September 6-12 was “Back to Football Week” on NBC with NBC Sports’ coverage of opening-week NFL contests on Thursday and Sunday delivering the #1 and #2 ratings of the week in adults 18-49, total viewers and other key ratings categories.  The week also included special NFL-themed telecasts of “Minute To Win It,” “Saturday Night Live” and other shows across the NBC schedule.

NBC’s two-game viewership of 26.3 million is the best since the NFL created the Thursday/Sunday primetime opening weekend in 2002 and is up 25 percent over last year’s 15.9 million for the opening weekend on NBC.  Thursday’s Vikings-Saints (27.5 million) and Sunday’s Cowboys-Redskins (25.3 million) rank as the No. 1 and No. 2 most-watched NBC regular-season primetime NFL broadcasts ever.

Primetime averages for the week of September 6-12 in adults 18-49 were NBC (3.8/11), Fox (2.2/6), ABC (1.4/4), CBS (1.4/4) and CW (0.8/2).  In overall total viewers the weekly averages were NBC (11.4 million), CBS (6.1 million), Fox (5.8 million), ABC (4.8 million) and CW (2.0 million).

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.” 

(source: NBC)