FOX earned its third consecutive weekly victory last week and remains the only broadcast network to post a year-over-year gain among both Adults 18-49 (+16%) and Total Viewers (+18%). Averaging a 3.9/11 rating for the week, FOX widened its lead as this fall’s No. 1 network among Adults 18-49 outperformed the No. 2 network (CBS) by +39% — more than a full rating point advantage.
With an astounding seven-game 2011 MLB WORLD SERIES, THE X FACTOR’s very first live performance show and the scarily strong 22nd installment of THE SIMPSONS TREEHOUSE OF HORROR, FOX also won the week among Total Viewers, Adults 18-34 and Teens.
Key weekly highlights include:
* The first THE X FACTOR live performance show gave FOX the Tuesday win and posted the highest-rated Tuesday night on any network so far this season.
o THE X FACTOR delivered a 4.4/12 among Adults 18-49, up +13% in the core adult demo and up +16% in Total Viewers versus the previous Tuesday.
o THE X FACTOR tied its series premiere rating among Adults 18-49 and was the No. 1 program of the night among Adults 18-49, Adults 18-34 and Teens.
o THE X FACTOR grew +32% in the core adult demo from its first half hour to its last.
* Game 7 of the 2011 MLB WORLD SERIES drew 25.4 million viewers and is the highest-rated, most-watched game since 2004, when the Boston Red Sox ended their historic World Series drought in Game 4 with 28.8 million viewers.
o Game 7 was FOX’s single most watched Friday night program in FOX history and gave the network its highest-rated Friday night in more than 15 years among Adults 18-49 (since 10/11/96).
* The complete 2011 MLB WORLD SERIES on FOX averaged 16.6 million viewers, up an impressive +19% over last year’s 14.3 million viewers. In addition, the 2011 MLB WORLD SERIES posted year-to-year double-digit increases across all key male and adult categories: Men 12-17 (+30%); Men 18-34 (+24%), Men 18-49 (+17%); Men 25-54 (+16%); Adults 18-34 (+27%); Adults 18-49 (+23%); and Adults 25-54 (+21%).
* FOX closed the week on Sunday with THE SIMPSONS TREEHOUSE OF HORROR XXII, which posted a 4.0/10 among Adults 18-49 — up +8% from last year’s ‘Treehouse of Horror’ episode (3.7/9 on 11/7/10). In addition, THE SIMPSONS gained +33% week over week and achieved its highest rated telecast in almost 10 months among Adults 18-49 (since 1/9/11).
Weekly Program Rankers
FOX had 5 of the Top 20 programs among Adults 18-49: WORLD SERIES GAME 7 (No. 2), WORLD SERIES GAME 6 (No. 3), THE X FACTOR-TUE SP (No. 8), WORLD SERIES GAME 5 (No. 10) and THE SIMPSONS (No. 14).
FOX had 8 of the Top 20 programs among Adults 18-34: WORLD SERIES GAME 7 (No. 2), WORLD SERIES GAME 6 (No. 3), SIMPSONS (No. 4), FAMILY GUY (No. 5), WORLD SERIES GAME 5 (No. 9), THE X FACTOR TUE SP (No. 11), ALLEN GREGORY (No. 18 tie), and THE SIMPSONS 730P SP (No. 18 tie).
FOX had 9 of the Top 20 programs among Teens: WORLD SERIES GAME 7 (No. 2), THE SIMPSONS (No. 3), THE X FACTOR TUE (No. 4 tie), THE CLEVELAND SHOW (No. 4 tie), WORLD SERIES GAME 6 (No. 6), FAMILY GUY (No. 7), THE SIMPSONS 730P SP (No. 11), ALLEN GREGORY (No. 12), and WORLD SERIES GAME 5 (No. 19).
FOX had 4 of the Top 20 programs among Total Viewers: WORLD SERIES GAME 7 (No. 1), WORLD SERIES GAME 6 (No. 3), WORLD SERIES GAME 5 (No. 10), and THE X FACTOR TUE SP (No. 14).
Nightly and Program Highlights – October 24 – 30, 2011
MONDAY
7:30-8:02 WORLD SERIES PRE-GAME 5 (S): (Adults 18-49: 1.3/5, 4.6 Mil Total Viewers)
8:02-11:40 WORLD SERIES GAME 5 (S): (Adults 18-49: 4.2/11, 14.3 Mil Total Viewers)
8:00-11:00 FOX PRIME: (Adults 18-49: 3.9/10, 13.5 Mil Total Viewers
From 8:02-11:40p the MLB WORLD SERIES GAME 5: ST. LOUIS at TEXAS (S) posted a 4.2/11 among Adults 18-49. FOX ranked #2 for the night among Adults 18-49 and #1 among Adults 18-34 and all key male demos.
TUESDAY
8:00-10:30 THE X FACTOR-TUE SP (S): (Adults 18-49: 4.4/12, 12.1 Mil Total Viewers)
FOX won the night among Adults 18-49, Adults 18-34, Adults 25-54 and Teens and posted the highest rated Tuesday on any network so far this season among Adults 18-49.
THE X FACTOR posted a 4.4/12 among Adults 18-49, up +13% from last Tuesday (3.9/10) and up +16% in Total Viewers (12.1 vs. 10.4 Mil.)
THE X FACTOR posted its highest Adults 18-49 rating since its debut on 9/21/11 (4.4/12) and its highest Adults 25-54 rating ever (5.2/12).
From its first half hour to its last THE X FACTOR grew +32% in Adults 18-49 (half hours: 3.7 > 4.2 > 4.5 > 4.5 > 4.9).
THE X FACTOR was the No. 1 program of the night in Adults 18-49, Adults 18-34 and Teens.
WEDNESDAY
8:00-9:00 GLEE (RS): (Adults 18-49: 0.7/2, 2.5 Mil Total Viewers)
9:00-10:00 GLEE (RS): (Adults 18-49: 0.7/2, 2.2 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 0.7/2, 2.4 Mil Total Viewers
Airing in place of a rained-out MLB World Series Game 6, encores of GLEE posted a 0.7/2 in both the 8p and 9p hours. FOX ranked #4 (tie) for the night in Adults 18-49.
THURSDAY
7:30-8:02 WORLD SERIES PRE-GAME 6 (S): (Adults 18-49: 1.7/6, 5.8 Mil Total Viewers)
8:02-12:43 WORLD SERIES GAME 6 (S): (Adults 18-49: 6.5/18, 21.1 Mil Total Viewers)
8:00-11:00 FOX PRIME: (Adults 18-49: 5.6/15, 19.3 Mil Total Viewers
From 8:02p-12:43a the MLB WORLD SERIES GAME 6: TEXAS at ST. LOUIS (S) posted a 6.5/18 among Adults 18-49. FOX won the night among Adults 18-49, Total Viewers, Adults 18-34/25-54 and Teens.
FRIDAY
7:30-8:02 WORLD SERIES PRE-GAME 7 (S): (Adults 18-49: 2.1/8, 7.0 Mil Total Viewers)
8:02-11:29 WORLD SERIES GAME 7 (S): (Adults 18-49: 7.4/22, 25.4 Mil Total Viewers)
8:00-11:00 FOX PRIME: (Adults 18-49: 7.1/22, 24.9 Mil Total Viewers
From 8:02-11:29p the MLB WORLD SERIES GAME 7: TEXAS at ST. LOUIS (S) posted a 7.4/22 among Adults 18-49. FOX won the night among Adults 18-49, Total Viewers, Adults 18-34/25-54 and Teens.
FOX posted its highest rated Friday night in over 15 years among Adults 18-49 (since 10/11/96) and highest ever among Total Viewers.
SATURDAY
8:00-10:00 AMERICA’S MOST WANTED (S): (Adults 18-49: 1.5/5, 4.3 Mil Total Viewers)
A special AMERICA’S MOST WANTED led FOX to a #2 rank among Adults 18-49, Adults 18-34 and Total Viewers.
SUNDAY
7:00-7:30 THE CLEVELAND SHOW (R): (A18 49: 1.2/3, 2.7 Mil Total Viewers)
7:30-7:59 THE SIMPSONS (RS): (A18 49: 2.5/7, 5.5 Mil Total Viewers)
7:59-8:30 THE SIMPSONS: (A18 49: 4.0/10, 8.1 Mil Total Viewers)
8:30-9:00 ALLEN GREGORY (P): (A18 49: 2.4/6, 4.8 Mil Total Viewers)
9:00-9:30 FAMILY GUY: (A18 49: 3.2/7, 6.0 Mil Total Viewers)
9:30-10:00 THE CLEVELAND SHOW: (A18 49: 2.4/5, 4.7 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18 49: 2.6/6, 5.3 Mil Total Viewers)
FOX ranked #3 for the night in Adults 18-49 and #2 in Adults 18-34 and Teens.
At 8p THE SIMPSONS’ TREEHOUSE OF HORROR XXII posted a 4.0/10 in Adults 18-49, up +33% from its performance four weeks ago (10/2/11, 3.0/8) and up +8% from last year’s ‘Treehouse of Horror’ episode (3.7/9 on 11/7/10).
THE SIMPSONS achieved its highest rated telecast in almost 10 months among Adults 18-49 (since 1/9/11).
THE SIMPSONS ranked #2 in the 8p half hour among Adults 18-49 and Adults 18-34 and #1 in Teens and outperformed week two of ABC’s Once Upon A Time in head to head competition in the 8p half-hour by +5% (4.0 vs. 3.8)
The series debut of ALLEN GREGORY posted a 2.4/6 in Adults 18-49.
At 9p FAMILY GUY posted a 3.2/7 in Adults 18-49 and ranked #2 in its half-hour among Adults 18-49 and Adults 18-34.
THE CLEVELAND SHOW at 9:30p posted 2.4/5 in Adults 18-49 and ranked #2 in the 9:30p half-hour in Adults 18-34 and Teens.
In the 7p hour encores of THE CLEVELAND SHOW and THE SIMPSONS posted 1.2/3 and 2.5/7, respectively.
OCTOBER 24 – 30, 2011
TOTAL PRIMETIME
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 3.9/11 FOX 3.5/11 FOX 12.6
ABC 2.5/7 ABC 1.8/6 ABC 8.9
CBS 2.8/8 CBS 1.7/5 CBS 11.0
NBC 2.3/6 NBC 2.0/6 NBC 6.5
11/12 FOX Programs: Live + 7 in Adults 18-49
Live+Same Day vs. Live + 7 ratings (available through 10/16/11) among Adults 18-49:
11/12 Season thru 10/16 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
HOUSE 3.3/8 4.3/10 +30%
TERRA NOVA 3.0/7 4.1/10 +37%
GLEE 3.8/11 5.0/14 +32%
NEW GIRL 4.5/11 6.0/15 +33%
RAISING HOPE 2.9/7 3.8/9 +31%
THE X FACTOR- Wed 4.2/11 4.8/13 +14%
THE X FACTOR- Thu 4.0/11 4.6/13 +15%
KITCHEN NIGHTMARES 1.6/6 2.0/7 +25%
FRINGE 1.3/4 2.1/6 +62%
THE SIMPSONS 3.4/9 3.9/10 +15%
THE CLEVELAND SHOW 2.9/7 3.2/8 +10%
FAMILY GUY 3.8/9 4.7/11 +24%
AMERICAN DAD 2.9/6 3.3/7 +14%
11/12 FOX Programs: Live +7 in Total Viewers
Live+Same Day vs. Live + 7 ratings (available through 10/16/11) among Total Viewers:
11/12 Season thru 10/16 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
HOUSE 8.3 10.6 +28%
TERRA NOVA 8.5 11.3 +33%
GLEE 8.7 11.6 +33%
NEW GIRL 9.4 12.2 +30%
RAISING HOPE 6.4 8.0 +25%
THE X FACTOR- Wed 12.1 13.7 +13%
THE X FACTOR- Thu 11.9 13.4 +13%
KITCHEN NIGHTMARES 3.9 4.7 +21%
FRINGE 3.2 4.8 +50%
THE SIMPSONS 7.1 8.0 +13%
THE CLEVELAND SHOW 5.8 6.4 +10%
FAMILY GUY 7.3 8.9 +22%
AMERICAN DAD 5.8 6.6 +14%
(Source: Fox)
