Week 44: FOX scoring young demos w/ 'Dance' and 'Hell's Kitchen'

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Wins Week Among Adults 18-49, Adults 18-34 and Teens.


The strong Season 9 premiere of HELL’S KITCHEN, week-over-week gains by MASTERCHEF and two thrilling nights of SO YOU THINK YOU CAN DANCE propelled FOX to No. 1 last week among Adults 18-49, Adults 18-34 and Teens.

FOX beat the next highest rated network by +40% among young adults and dominated the competition among young men by +63%.  Key highlights include:

Last week, FOX posted its highest-rated Monday night with summer programming in over three years (since 6/16/08) among Adults 18-49, thanks to HELL’S KITCHEN and MASTERCHEF.

The HELL’S KITCHEN Season 9 premiere delivered a 2.5/8 in the core adult demo and was the #1 program of the night among Adults 18-49 and Adults 18-34
HELL’S KITCHEN outperformed The Bachelorette by +14% (2.5/8 vs. 2.2/7) in the 8pm hour.

MASTERCHEF followed at 9pm with a 2.4/6, up +4% from the previous week

The following night, FOX’s culinary competitions delivered the network’s highest rated Tuesday so far this summer with entertainment programming. 

HELL’S KITCHEN held 100% of its Monday premiere rating in both Adults 18-49 (2.5/8) and Total Viewers (5.8 Mil.) and won its hour across virtually all key demos.
MASTERCHEF gained +5% from the previous week among Adults 18-49 (2.2/6).

SO YOU THINK YOU CAN DANCE performed well for FOX on Wednesday and Thursday.

FOX won Wednesday night among Adults 18-49, Adults 18-34 and Teens
SO YOU THINK YOU CAN DANCE’s Wednesday performance show gained +5% in the core adult demo and +17% among young adults from the previous week
Thursday’s results show ranked #1 in its hour among Adults 18-34, Women 18-49, Women 18-34, and Women 25-54.

FOX’s Animation Domination encores gave the network a Sunday win among Adults 18-34 and Teens last week. In fact, despite original competition, encores of THE SIMPSONS and FAMILY GUY tied as the #1 program of the night among Men 18-49 and the #2 program among Adults 18-49.

Weekly Program Rankers
FOX had 8 of the Top 20 programs among Adults 18-49: HELL’S KITCHEN- TUE (No. 5 tie), HELL’S KITCHEN- MON (No. 5 tie), MASTERCHEF- MON (No. 8), MASTERCHEF- TUE (No. 10), SO YOU THINK YOU CAN DANCE- WED (No. 11), FAMILY GUY (No. 15 tie), SIMPSONS (No. 15 tie) and SO YOU THINK YOU CAN DANCE- THU (No. 19).

FOX had 10 of the Top 20 programs among Adults 18-34: HELL’S KITCHEN- MON (No. 2), SO YOU THINK YOU CAN DANCE- WED (No. 3), HELL’S KITCHEN- TUE (No. 7 tie), MASTERCHEF- MON (No. 7 tie), SIMPSONS (No. 10), MASTERCHEF- TUE (No. 11 tie), FAMILY GUY (No. 11 tie), SO YOU THINK YOU CAN DANCE- THU (No. 15 tie), AMERICAN DAD (No. 15 tie) and CLEVELAND (No. 15 tie).

FOX had 9 of the Top 20 programs among Teens: FAMILY GUY (No. 5), SIMPSONS (No. 7 tie), AMERICAN DAD (No. 7 tie), HELL’S KITCHEN- TUE (No. 7 tie), CLEVELAND (No. 10 tie), SO YOU THINK YOU CAN DANCE- WED (No. 10 tie), HELL’S KITCHEN- MON (No. 12 tie), MASTERCHEF- TUE (No. 12 tie) and MASTERCHEF- MON (No. 19).

NIGHTLY AND PROGRAM HIGHLIGHTS –  JULY 18 – 24, 2011
MONDAY
8:00-9:00      HELL’S KITCHEN (P): (Adults 18-49: 2.5/8, 5.8 Mil Total Viewers)
9:00-10:00    MASTERCHEF: (Adults 18-49: 2.4/6, 5.6 Mil Total Viewers)
8:00-10:00    FOX PRIME: (Adults 18-49: 2.4/7, 5.7 Mil Total Viewers)

Airing the HELL’S KITCHEN Season 9 premiere and an original MASTERCHEF, FOX won the night in Adults 18-49, Adults 18-34 and Adults 25-54.

HELL’S KITCHEN was the #1 program of the night among both Adults 18-49 and Adults 18-34 followed by MASTERCHEF.

The season premiere of HELL’S KITCHEN posted a 2.5/8 among Adults 18-49, on par with last fall’s 8p premiere on 9/22/10 (2.6/8).

FOX’s delivered its highest rated Monday night with summer programming in over three years in Adults 18-49 (since 6/16/08).

In the 8p hour the premiere of HELL’S KITCHEN outperformed The Bachelorette by +14% (2.5/8 vs. 2.2/7).

At 9p MASTERCHEF posted a 2.4/6, up +4% from the previous week.  MASTERCHEF posted its highest rated deliveries so far this summer in Adults 18-49 and Total Viewers and matched its highest of the summer in Adults 18-34.

TUESDAY
8:00-9:00      HELL’S KITCHEN (P): (Adults 18-49: 2.5/8, 5.8 Mil Total Viewers)
9:00-10:00    MASTERCHEF: (Adults 18-49: 2.2/6, 5.4 Mil Total Viewers)
8:00-10:00    FOX PRIME: (Adults 18-49: 2.4/7, 5.6 Mil Total Viewers)

FOX ranked #2 for the night in Adults 18-49 and Adults 18-34 and won the night in Men 18-34.

FOX posted its highest rated Tuesday so far this summer with entertainment programming.

HELL’S KITCHEN posted a 2.5/8, same as Monday’s premiere in both Adults 18-49 and Total Viewers (5.8 Mil.)  HELL’S KITCHEN won its 8p hour in Adults 18-49, Adults 18-34, Adults 25-54 and all men and women adult demos.

MASTERCHEF delivered a 2.2/6 among Adults 18-49 and posted its highest rated Tuesday so far this summer in Adults 18-49 and Total Viewers.  MASTERCHEF was up +5% from its performance last Tuesday (vs. 2.1/6).

WEDNESDAY
8:00-10:00      SO YOU THINK YOU CAN DANCE: (Adults 18-49: 2.0/6, 5.6 Mil Total Viewers)

FOX won the night in Adults 18-49, Adults 18-34 and Teens.

The two-hour performance show featuring the Top 10 dancing with the All-Stars on SO YOU THINK YOU CAN DANCE posted a 2.0/6 among Adults 18-49, up +5% from the previous week and +17% in Adults 18-34 (2.1/7 vs. 1.8/6).

SO YOU THINK YOU CAN DANCE was the highest rated program of the night in Adults 18-34 (tie).

THURSDAY
8:00-9:00        SO YOU THINK YOU CAN DANCE: (Adults 18-49: 1.6/6, 5.3 Mil Total Viewers)
9:00-10:00      GLEE (R): (Adults 18-49: 0.9/3, 2.7 Mil Total Viewers)
8:00-10:00      FOX PRIME: (Adults 18-49: 1.3/4, 4.0 Mil Total Viewers)

FOX ranked #3 for the night in Adults 18-49, #2 in Adults 18-34 (tie) and #1 in Women 18-34.

At 8p the SO YOU THINK YOU CAN DANCE results show posted a 1.6/6 among Adults 18-49 and ranked #2 in its 8p hour among Adults 18-49 and #1 in Adults 18-34 (tie), Women 18-49, Women 18-34, and Women 25-54 (tie).

An encore GLEE at 9p posted a 0.9/3 among Adults 18-49.

FRIDAY
8:00-9:00        BONES (R): (Adults 18-49: 0.6/2, 2.7 Mil Total Viewers)
9:00-10:00      HOUSE (R): (Adults 18-49: 0.5/2, 1.8 Mil Total Viewers)
8:00-10:00      FOX PRIME: (Adults 18-49: 0.6/2, 2.2 Mil Total Viewers)

With encores of BONES and HOUSE, FOX ranked #4 for the night among Adults 18-49 and #3 among Adults 18-34 (tie).

SATURDAY
8:00-8:30        COPS (R): (Adults 18-49: 0.8/4, 2.9 Mil Total Viewers)
8:30-9:00        COPS 2 (R): (Adults 18-49: 1.1/5, 3.7 Mil Total Viewers)
9:00-9:30        FAMILY GUY (R): (Adults 18-49: 0.8/3, 2.0 Mil Total Viewers)
9:30-10:00      CLEVELAND (R): (Adults 18-49: 0.7/2, 1.7 Mil Total Viewers)
8:00-10:00      FOX PRIME: (Adults 18-49: 0.9/3, 2.6 Mil Total Viewers)

COPS at 8p and COPS 2 at 830p each ranked #1 in their respective half hours among Adults 18-49, Adults 18-34 and Adults 25-54.

An encore of FAMILY GUY at 9p ranked #2 in its half hour among Adults 18-49 and #1 among Adults 18-34. A repeat CLEVELAND at 930p ranked #3 in its time period in Adults 18-49 and #2 in Adults 18-34.

FOX ranked #2 for the night on a total primetime basis among Adults 18-49 and #1 among Adults 18-34 (tie).

SUNDAY
7:00-7:29        AMERICAN DAD (R): (A18-49: 0.8/3, 1.8 Mil Total Viewers)
7:29-7:59        BOB’S BURGERS (R): (A18-49: 1.0/3, 2.0 Mil Total Viewers)
7:59-8:31        SIMPSONS (R): (A18-49: 1.8/6, 3.7 Mil Total Viewers)
8:31-9:00        THE CLEVELAND SHOW (R): (A18-49: 1.5/4, 3.0 Mil Total Viewers)
9:00-9:30        FAMILY GUY (R): (A18-49: 1.8/5, 3.5 Mil Total Viewers)
9:30-10:00      AMERICAN DAD (R): (A18-49: 1.5/4, 3.3 Mil Total Viewers)
7:00-10:00      FOX PRIME: (A18-49: 1.4/4, 2.9 Mil Total Viewers)

FOX ranked #2 for the night in Adults 18-49 and won the night in Adults 18-34 and Teens.

FOX aired encores of AMERICAN DAD (0.8/3), BOB’S BURGERS (1.0/3), THE SIMPSONS (1.8/6), CLEVELAND (1.5/4), FAMILY GUY (1.8/5) and AMERICAN DAD (1.5/4).

Encores of THE SIMPSONS and FAMILY GUY tied as the #1 program of the night in Men 18-49 and the #2 program of the night in Adults 18-49.

JULY 18 – 24, 2011

TOTAL PRIMETIME
ADULTS 18-49           ADULTS 18-34           VIEWERS (Mil)
FOX   1.5/5                 FOX    1.4/5                FOX    4.0
ABC   1.3/4                 ABC    1.0/4               ABC      4.7    
CBS   1.4/4                 CBS    0.9/3                CBS      6.3
NBC   1.3/4                NBC    0.9/3                NBC      5.0

(source: FOX)