Despite multiple shifts to its primetime schedule, FOX ranked #1 last week among Adults 18-49, Adults 18-34 and Teens thanks to THE X FACTOR and the ALCS Playoff Games. FOX averaged a 3.0/8 in the core adult demo last week and remains the only broadcast network to post a year-over-year gain (+12%).
Nightly and Program Highlights – October 10 – 16, 2011
MONDAY
4:15-8:52 ALCS GAME 2 (S): (Adults 18-49: 1.9/8, 6.6 Mil Total Viewers)
8:00-8:52 ALCS GAME 2 PRIME PORTION (S): (Adults 18-49: 3.2/9, 10.3 Mil Total Viewers)
8:52-9:53 TERRA NOVA: (Adults 18-49: 2.5/6, 7.0 Mil Total Viewers)
9:53-10:52 HOUSE: (Adults 18-49: 2.7/7, 6.9 Mil Total Viewers)
8:00-10:52 FOX PRIME: (Adults 18-49: 2.8/7, 7.9 Mil Total Viewers)
On FOX, ALCS Game #2 (1.9/8) ran from 4:15-8:52pm, with its prime portion at a 3.2/9. From 8:52-9:53pm, TERRA NOVA (2.5/6) aired followed by HOUSE (2.7/7) running 9:53-10:52pm.
TUESDAY
8:00-8:03 ALCS GAME 3 PRE-GAME (S): (Adults 18-49: 1.5/5, 5.4 Mil Total Viewers)
8:03-11:15 ALCS GAME 3 (S): (Adults 18-49: 2.5/7, 8.4 Mil Total Viewers)
8:00-11:00 FOX PRIME: (Adults 18-49: 2.4/7, 8.3 Mil Total Viewers)
FOX’s MLB ALCS Game 3: Texas at Detroit posted a 2.5/7 from 8:03-11:15pm among Adults 18-49. FOX ranked #3 for the night in Adults 18-49 and #1 in Adults 18-34 (tie).
WEDNESDAY
6:26-10:32 ALCS GAME 4 (S): (Adults 18-49: 2.5/8, 8.4 Mil Total Viewers)
8:00-10:32 FOX PRIME: (Adults 18-49: 2.9/8, 9.7 Mil Total Viewers
FOX ranked #3 for the night among Adults 18-49, #2 among Adults 18-34 and Teens and #1 among all Men demos.
THURSDAY
8:00-10:00 THE X FACTOR-THU: (Adults 18-49: 3.7/10, 11.2 Mil Total Viewers)
FOX won the night in Adults 18-49, Adults 18-34, Adults 25-54 and Teens and showed an advantage of +19% over the #2 network (CBS) for the night in Adults 18-49.
THE X FACTOR (Judges House #1) posted a 3.7/10 among Adults 18-49 and was the highest rated program of the night in Teens.
FRIDAY
8:00-9:00 KITCHEN NIGHTMARES: (Adults 18-49: 1.4/5, 3.6 Mil Total Viewers)
9:00-10:00 FRINGE: (Adults 18-49: 1.2/4, 3.2 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.3/4, 3.4 Mil Total Viewers)
FOX ranked #2 among Adults 18-49 for the night and #1 among Adults 18-34 and was up +63% vs. the same night last year among Adults 18-49 (1.3/4 vs. 0.8/3).
KITCHEN NIGHTMARES posted a 1.4/5 among Adults 18-49 and won the 8p hour among Adults 18-49 and Adults 18-34.
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FRINGE posted a 1.2/4 and ranked #3 in the hour among Adults 18-49 (tie) and #2 among Adults 18-34 (tie).
SATURDAY
8:00-8:02 ALCS PRE-GAME (S): (Adults 18-49: 1.2/5, 4.7 Mil Total Viewers)
8:02-11:35 ALCS GAME 6 (S): (Adults 18-49: 2.2/7, 7.7 Mil Total Viewers)
8:00-11:00 FOX PRIME: (Adults 18-49: 2.2/7, 7.9 Mil Total Viewers)
FOX ranked #1 for the night on a total primetime basis among Adults 18-49, Adults 18-34 and Total Viewers.
SUNDAY
7:00-7:35 NFL OVER-RUN: (A18-49: 11.1/32, 30.0 Mil Total Viewers)
7:35-8:00 THE OT: (A18-49: 5.0/14, 12.8 Mil Total Viewers)
8:00-10:00 THE X FACTOR (S): (A18-49: 3.4/8, 8.8 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18-49: 5.2/13, 13.6 Mil Total Viewers)
With an NFL over-run, THE O.T. and a special telecast of THE X FACTOR (Judges House #2), FOX ranked No. 2 on Sunday in Adults 18-49, Total Viewers, Adults 18-34/25-54 and won the night in Teens.
A special Sunday telecast of THE X FACTOR did a 3.4/8 among Adults 18-49 and was the No. 1 entertainment program of the night outperforming ABC’s Desperate Housewives and Pan Am and CBS’ Amazing Race, The Good Wife and CSI: Miami in Adults 18-49, Adults 18-34, Adults 25-54 and Teens.
In head to head competition among Adults 18-49, THE X FACTOR outperformed CBS’ Amazing Race in the 8p hour by +26% (3.4 vs. 2.7) and ABC’s Desperate Housewives in the 9p hour by +22% (3.3 vs. 2.7).
THE X FACTOR retained 100% of its Thursday (10/13/11) telecast in Adults 18-34 (2.9).
Weekly Program Rankers
FOX had 2 of the Top 20 programs among Adults 18-49: THE X FACTOR-THU (No. 10) and THE X FACTOR-SUN SP (No. 14).
FOX had 3 of the Top 20 programs among Adults 18-34: THE X FACTOR-SUN SP (No. 8 tie), THE X FACTOR-THU (No. 8 tie), and HOUSE (No. 17).
FOX had 3 of the Top 20 programs among Teens: THE X FACTOR-THU (No. 4), THE X FACTOR-SUN SP (No. 5), and TERRA NOVA (No. 12).
FOX had 1 of the Top 20 programs among Total Viewers: THE X FACTOR-THU (No. 16).
OCTOBER 10 – 16, 2011
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 3.0/8 FOX 2.5/8 FOX 9.0
ABC 2.3/6 ABC 1.6/5 ABC 8.6
CBS 2.6/7 CBS 1.6/5 CBS 10.6
NBC 2.1/6 NBC 1.8/6 NBC 6.4
11/12 FOX Programs: Live + 7 in Adults 18-49
Live+Same Day vs. Live + 7 ratings (available through 10/02/11) among Adults 18-49:
11/12 Season thru 10/02 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
TERRA NOVA 3.1/8 4.4/11 +42%
GLEE 3.8/11 5.0/14 +32%
NEW GIRL 4.7/12 6.1/15 +30%
RAISING HOPE 3.0/7 3.8/9 +27%
THE X FACTOR- Wed 4.2/11 4.9/13 +17%
THE X FACTOR- Thu 4.1/11 4.8/13 +17%
KITCHEN NIGHTMARES 1.7/6 2.1/7 +24%
FRINGE 1.3/4 2.1/7 +62%
THE SIMPSONS 3.4/9 3.9/10 +15%
THE CLEVELAND SHOW 2.9/7 3.2/8 +10%
FAMILY GUY 3.8/9 4.7/11 +24%
AMERICAN DAD 2.9/6 3.3/7 +14%
11/12 FOX Programs: Live +7 in Total Viewers
Live+Same Day vs. Live + 7 ratings (available through 10/02/11) among Total Viewers:
11/12 Season thru 10/02 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
TERRA NOVA 9.2 12.2 +33%
GLEE 8.9 11.7 +31%
NEW GIRL 9.8 12.5 +28%
RAISING HOPE 6.4 8.1 +27%
THE X FACTOR- Wed 12.2 13.8 +13%
THE X FACTOR- Thu 12.3 13.9 +13%
KITCHEN NIGHTMARES 4.0 4.7 +18%
FRINGE 3.3 5.0 +52%
THE SIMPSONS 7.1 8.0 +13%
THE CLEVELAND SHOW 5.8 6.4 +10%
FAMILY GUY 7.3 8.9 +22%
AMERICAN DAD 5.8 6.6 +14%
(source; FOX)
