Time-Shifting Added an Average Of 3 Million Viewers to TV’s #1 Network Last Season. In addition to its record-breaking seventh consecutive season win among Adults 18-49, Nielsen Live + 7 Day data now confirms that FOX gained more audience from time-shifted viewing than any other television network this season.
With regular programming, FOX added an average of 3 million viewers from DVR viewing within the first seven days of the live telecast, with originals – more than CBS (2.9m) and ABC (2.0m), and nearly twice as much as NBC gained on average (1.6m). Key season DVR highlights include:
Live vs. Live + 7 Season Averages (originals)
FOX had 4 of the top 10 shows among total DVR playback (#1 AMERICAN IDOL-Wed 6.5m, #3 AMERICAN IDOL-Thu 5.7m, #4 GLEE 5.4m, #8 HOUSE 4.6m)
Season 10 AMERICAN IDOL-Wednesday’s average gain of 6.5m viewers registers as the most played back season of television ever
Same-Day Playback:
FOX has 4 of the top 10 shows among same-day DVR playback (#1 AMERICAN IDOL-Wed 4.2m, #2 AMERICAN IDOL-Thu 3.7m, #3 GLEE 2.7m, #10 HOUSE 2.0m)
AMERICAN IDOL-Wednesday’s same-day playback alone (4.2m viewers) tops the total 7-day playback for:
Survivor: Redemption Island (4.1m)
Criminal Minds (4.1m)
The Mentalist (4.1m)
Hawaii Five-0 (4.1m)
Survivor: Nicaragua (4.0m)
The Office (3.9m)
Desperate Housewives (3.7m)
Two and a Half Men (3.6m)
Castle (3.5m)
NCIS: LA (3.4m)
CSI (3.3m)
The Voice (3.2m)
How I Met Your Mother (3.0m)
Dancing with the Stars (2.8m)
Excluding Super Bowls and Academy Awards, FOX has 99 of the top 100 telecasts of all time in same-day DVR playback
AMERICAN IDOL has the all-time highest same-day playback for an unscripted series (4.9 million same day viewers on 4/27/11)
GLEE claims the all-time highest same-day playback for a scripted series (3.5 million same-day viewers on 9/28/10) – the only scripted series to ever exceed 3 million in same-day playback.
10/11 FOX Scripted Programs: Live + 7 among Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through the complete 10/11 broadcast season), FOX’s scripted original programs showed significant increases among Adults 18-49:
10/11 Season thru 5/25 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
HOUSE 3.6/10 4.8/13 +33%
CHICAGO CODE 1.9/5 2.4/6 +26%
GLEE 4.7/13 6.0/16 +28%
RAISING HOPE 2.5/7 3.0/8 +20%
TRAFFIC LIGHT 1.3/4 1.5/4 +15%
BREAKING IN 2.6/7 2.9/7 +12%
BONES 3.0/8 3.9/10 +30%
FRINGE 1.6/5 2.5/7 +56%
THE SIMPSONS 3.2/9 3.6/10 +13%
BOB’S BURGERS 2.3/6 2.6/7 +13%
THE CLEVELAND SHOW 2.7/7 3.0/7 +11%
FAMILY GUY 3.6/9 4.4/10 +22%
AMERICAN DAD 2.2/6 2.5/7 +14%
10/11 FOX Scripted Programs: Live +7 among Total Viewers
Comparing Live+Same Day vs. Live + 7 ratings (now available through the complete 10/11 broadcast season), FOX’s scripted original programs showed significant increases among Total Viewers:
10/11 Season thru 5/25 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
HOUSE 10.0 12.5 +25%
CHICAGO CODE 7.0 8.5 +21%
GLEE 11.6 14.3 +23%
RAISING HOPE 6.1 7.1 +16%
TRAFFIC LIGHT 3.3 3.6 +9%
BREAKING IN 7.7 8.2 +6%
BONES 10.1 12.4 +23%
FRINGE 4.4 6.2 +41%
THE SIMPSONS 7.0 7.8 +11%
BOB’S BURGERS 4.9 5.3 +8%
THE CLEVELAND SHOW 5.7 6.2 +9%
FAMILY GUY 7.1 8.5 +20%
AMERICAN DAD 4.7 5.2 +11%
WEEK OF JUNE 6 – 12, 2011
FOX ranked #2 last week among Adults 18-49 and Adults 18-34. Key highlights from last week include:
On Monday, the premiere of MASTERCHEF posted a 1.8/6 among Adults 18-49 and ranked #1 in its hour among Men 18-49/18-34/25-54.
MASTERCHEF showed 95% retention of its finale last summer from 8-9pm (1.8 vs. 1.9 on 9/15/10) among Adults 18-49.
The premiere showed meaningful growth in its hour, gaining +12% in its second half hour over its first in Adults 18-49 (1.9 vs. 1.7).
The following night, the Tuesday time period premiere of MASTERCHEF delivered 1.9/6 among Adults 18-49, up +6% vs. its Monday premiere, and grew +17% in its second half hour over its first in Adults 18-49, +13% in Adults 18-34 and +12% in Total Viewers
Wednesday and Thursday featured strong two-hour installments of SO YOU THINK YOU CAN DANCE.
On Wednesday, the two-hour ‘Vegas Callbacks’ episode of SO YOU THINK YOU CAN DANCE posted a 2.8/9 among Adults 18-49 and was the highest rated program of the night among Women 18-34, outperforming America’s Got Talent by +14%.
Thursday’s 2-hr “Green Mile/Meet The Top 20” episode of SO YOU THINK YOU CAN DANCE delivered a 2.5/8 among Adults 18-49 and was up +4% among Total Viewers from the same night last year (7.1 vs. 6.8 Mil on 6/10/10.)
Weekly Program Rankers
FOX had 6 of the Top 20 programs among Adults 18-49: SO YOU THINK YOU CAN DANCE- WED (No. 7), SO YOU THINK YOU CAN DANCE- THU (No. 9), FAMILY GUY (No. 11), MASTERCHEF- TUE (No. 12), MASTERCHEF- MON (No. 14) and AMERICAN DAD (No. 15).
FOX had 9 of the Top 20 programs among Adults 18-34: SO YOU THINK YOU CAN DANCE- WED (No. 7), SO YOU THINK YOU CAN DANCE- THU (No. 8), FAMILY GUY (No. 9), AMERICAN DAD (No. 12), THE CLEVELAND SHOW (No. 13 tie), MASTERCHEF- TUE (No. 13 tie), MASTERCHEF- MON (No. 13 tie), SIMPSONS (No. 16) and BOB’S BURGERS (No. 19).
FOX had 10 of the Top 20 programs among Teens: SO YOU THINK YOU CAN DANCE- THU (No. 7), SO YOU THINK YOU CAN DANCE- WED (No. 8), AMERICAN DAD (No. 9), FAMILY GUY (No. 10), THE CLEVELAND SHOW (No. 13 tie), SIMPSONS (No. 13 tie), MASTERCHEF- TUE (No. 13 tie), RAISING HOPE- TUE 930P (No. 18), RAISING HOPE (No. 20 tie) and MASTERCHEF- MON (No. 20 tie) .
FOX had 2 of the Top 20 programs among Total Viewers: SO YOU THINK YOU CAN DANCE- WED (No. 14) and SO YOU THINK YOU CAN DANCE- THU (No. 15).
NIGHTLY AND PROGRAM HIGHLIGHTS – JUNE 6 – 12, 2011
MONDAY
8:00-9:00 MASTERCHEF (P): (Adults 18-49: 1.8/6, 4.4 Mil Total Viewers)
9:00-10:00 HOUSE (RP): (Adults 18-49: 1.2/3, 3.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.5/4, 3.9 Mil Total Viewers)
FOX ranked #2 for the night in Adults 18-49, Adults 18-34 and Teens and #1 in Men 18-34 (tie).
The premiere of MASTERCHEF posted a 1.8/6 among Adults 18-49 and ranked #2 in its 8p hour among Adults 18-49, Adults 18-34 and Teens and #1 in Men 18-49/18-34/25-54.
MASTERCHEF showed 90% retention of its finale last summer in Adults 18-49 (1.8/6 vs. 2.0/6 on 9/15/10) and the retention vs. last year’s finale goes up to 95% (down one-tenth) when comparing to only its 8-9p hour (1.8 vs. 1.9).
MASTERCHEF showed growth in its hour, gaining +12% in its second half hour over its first in Adults 18-49 (1.9 vs. 1.7), +6% in Adults 18-34 (1.7 vs. 1.6) and +5% in Total Viewers (4.5 vs. 4.3 Mil.)
At 9p an encore HOUSE posted a 1.2/3 in Adults 18-49.
TUESDAY
8:00-9:00 MASTERCHEF (P): (Adults 18-49: 1.9/6, 4.6 Mil Total Viewers)
9:00-9:30 RAISING HOPE (R): (Adults 18-49: 1.0/3, 2.7 Mil Total Viewers)
9:30-10:00 RAISING HOPE (RP): (Adults 18-49: 1.0/3, 2.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.5/4, 3.6 Mil Total Viewers)
FOX ranked #3 for the night in Adults 18-49, Adults 18-34 and Teens.
At 8p night two of MASTERCHEF posted 1.9/6 among Adults 18-49, up +6% vs. its premiere on Monday, 6/6/11 (1.8/6). MASTERCHEF was also up vs. Monday’s premiere in Adults 25-54 (+10%, 2.2/6 vs. 2.0/6), Women 18-49 (+15%, 2.3/7 vs. 2.0/6) and Total Viewers (+5%, 4.6 vs. 4.4 Mil).
MASTERCHEF ranked #2 in its 8p hour among Adults 18-49, Adults 18-34 and Teens.
MASTERCHEF showed growth in its hour, gaining +17% in its second half hour over its first in Adults 18-49 (2.1 vs. 1.8), +13% in Adults 18-34 (1.7 vs. 1.5) and +12% in Total Viewers (4.8 vs. 4.3 Mil.)
In the 9p hour encores of RAISING HOPE posted a 1.0/3 in Adults 18-49 in both half hours.
WEDNESDAY
8:00-10:00 SO YOU THINK YOU CAN DANCE: (Adults 18-49: 2.8/9, 7.3 Mil Total Viewers)
FOX ranked #2 for the night in Adults 18-49 and #1 in Adults 18-34.
The two-hour ‘Vegas Callbacks’ episode of SO YOU THINK YOU CAN DANCE posted a 2.8/9 among Adults 18-49 and was the highest rated program of the night in Women 18-34 outperforming America’s Got Talent by +14% (4.1/13 vs. 3.6/11).
THURSDAY
8:00-10:00 SO YOU THINK YOU CAN DANCE: (Adults 18-49: 2.5/8, 7.1 Mil Total Viewers)
FOX ranked #2 for the night in Adults 18-49, Adults 18-34 and Teens.
The 2-hr “Green Mile/Meet The Top 20” episode of SO YOU THINK YOU CAN DANCE posted a 2.5/8 among Adults 18-49 and was up +4% among Total Viewers (from the same night last year (7.1 vs. 6.8 Mil on 6/10/10.)
FRIDAY
8:00-9:01 BONES (R): (Adults 18-49: 0.8/3, 3.1 Mil Total Viewers)
9:01-10:00 LIE TO ME (R): (Adults 18-49: 0.6/2, 2.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 0.7/3, 2.8 Mil Total Viewers)
With encores of BONES and LIE TO ME, FOX ranked #4 for the night among Adults 18-49 and Adults 18-34.
SATURDAY
8:00-8:31 COPS: (Adults 18-49: 1.1/5, 3.4 Mil Total Viewers)
8:31-9:00 COPS 2 (R): (Adults 18-49: 1.3/5, 4.2 Mil Total Viewers)
9:00-10:00 AMW: (Adults 18-49: 1.4/5, 4.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.3/5, 4.1 Mil Total Viewers)
COPS at 8p and COPS 2 at 830p each ranked #1 in their respective half hours among Adults 18-49, Adults 18-34, Adults 25-54 and Total Viewers.
At 9p, AMERICA’S MOST WANTED ranked #1 in its hour among Adults 18-49, Adults 18-34 and Adults 25-54.
FOX ranked #1 for the night on a total primetime basis among Adults 18-49, Adults 18-34 and Adults 25-54.
SUNDAY
7:00-7:30 AMERICAN DAD (R): (A18-49: 1.0/4, 2.2 Mil Total Viewers)
7:30-7:59 BOB’S BURGERS (R): (A18-49: 1.0/3, 2.1 Mil Total Viewers)
7:59-8:30 SIMPSONS (R): (A18-49: 1.4/4, 3.1 Mil Total Viewers)
8:30-9:00 THE CLEVELAND SHOW (R): (A18-49: 1.4/4, 3.1 Mil Total Viewers)
9:00-9:31 FAMILY GUY (R): (A18-49: 2.0/5, 4.1 Mil Total Viewers)
9:31-10:00 AMERICAN DAD (R): (A18-49: 1.7/4, 3.7 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18-49: 1.4/4, 3.0 Mil Total Viewers)
FOX encores ranked #2 for the night among Adults 18-49, Adults 18-34 and Teens: AMERICAN DAD (1.0/4), BOB’S BURGERS (1.0/3), THE SIMPSONS (1.4/4), THE CLEVELAND SHOW (1.4/4), FAMILY GUY (2.0/5), AMERICAN DAD (1.7/4).
JUNE 6 – 12, 2011
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 1.7/5 FOX 1.5/5 FOX 4.5
ABC 3.5/11 ABC 3.3/12 ABC 9.2
CBS 1.1/3 CBS 0.7/2 CBS 6.5
NBC 1.7/5 NBC 1.4/5 NBC 5.8
(source: FOX)
