Univision was the #3 broadcast network in primetime among Adults 18-49, out-delivering CBS and NBC for the entire week
Univision Broadcast Prime Highlights – Week of May 23, 2011 to May 29, 2011
Univision was the #3 broadcast network in primetime among Adults 18-49, out-delivering CBS and NBC for the entire week.
Univision was the #2 network among Adults 18-34 and has out-delivered ABC, CBS, NBC or Fox among Adults 18-34 for the entire week 69% of the time (25 out of 36 weeks) season-to-date.
Univision was the #1 network among Adults 18-49 on Friday and for the 8th consecutive Friday ranked #1 among Adults 18-34 airing the top 2 most watched programs on broadcast television with #1 “Triunfo del Amor” (Triumph of Love) and #2 “Teresa.”
Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on every night last week among both A18-49 and Adults 18-34.
Thus far in 2011, Univision has out-performed NBC on one out of two nights among Adults 18-49 (76 out of 154 nights) and on two out of three nights among Adults 18-34 (107 out of 154 nights).
Season-to-date, Univision continues to post year-to-year primetime audience increases among Adults 18-49 (+7%) while the English-language broadcast networks are reporting audience declines (ABC -13%, CBS -12%, NBC -14%, and FOX -6%); Univision’s audience also increased among Total Viewers 2+ (+7%) and Adults 18-34 (+7%).
Compared to the same week a year ago, Univision’s audience continues to increase among Total Viewers 2+ (+11%), Adults 18-49 (+7%), and Adults 18-34 (+4%).
From 9PM to 11PM, Univision’s novela “Triunfo del Amor” garnered the #2 spot for the network this past week among Adults 18-49 and ranked #3 among Adults 18-34.
Airing “Teresa” from 8PM to 9PM, Univision ranked as the #2 broadcast network for the week among Adults 18-49 and #3 among Adults 18-34.
On Saturday night, “Sabado Gigante” (Giant Saturday) made Univision the #1 broadcast network, out-delivering ABC, CBS, NBC, and FOX among Adults 18-34 (520,000). Univision also ranked #3 broadcast network for the night among Adults 18-49 (921,000).
On Sunday night the 29th annual Premios TV y Novelas hosted by Jacqueline Bracamontes and Alan Tacher made Univision the #3 broadcast network for the night among Adults 18-49 and #2 among Adults 18-34. The awards show attracted 2.6 million Total Viewers 2+, 1.4 million Adults 18-49, and 716,000 Adults 18-34 viewers.
(source: Univision)
