With only two more nights of primetime remaining in the 2010-11 broadcast season, FOX is nearing its seventh straight win among Adults 18-49 – breaking the industry record it set last year.
Based on Nielsen’s Most Current season-to-date ratings, FOX is expected to win the season by a margin of +21% over CBS, +40% over ABC and +52% over NBC. In fact, with originals, FOX will close this season with the #1 comedy among Women (GLEE), the #1 scripted show among Men (FAMILY GUY), the #1 scripted show among Teens (GLEE) and the #1 show among Adults 18-49 and Total Viewers (AMERICAN IDOL).
In addition, FOX dominated last week thanks to gains by HOUSE, RAISING HOPE and AMERICAN IDOL, and strong performances by GLEE and BONES. The network expects to win the May sweep by double digits – its seventh consecutive May sweep win. Key highlights from last week include:
On Monday, both HOUSE and THE CHICAGO CODE posted week-over-week gains:
With a 3.5/10 among Adults 18-49, HOUSE was up +17% from its prior week (3.0/9) and earned its highest Adults 18-49 rating in nearly two months (since 3/21/11).
HOUSE was the highest rated drama of the night in the core adult demo and the #1 program overall in Adults 18-34.
THE CHICAGO CODE posted a 1.8/5 among Adults 18-49, up one-tenth from its performance the previous week.
FOX’s Tuesday comedies gave the network a nightly win among Teens and young men last week:
GLEE posted a 3.6/10 among Adults 18-49 and won the 8p hour in Adults 18-34 and Teens.
RAISING HOPE followed with a 2.2/6 among Adults 18-49, up +10% from the previous week, and ranked #1 among Teens and Men 18-34 in its time period.
AMERICAN IDOL dominated another Wednesday across all key demos and outperformed the combined 4-network competition by +10% among Adults 18-49 and +8% in Total Viewers last week.
AMERICAN IDOL posted a 7.4/20 among Adults 18-49 and was the highest rated program of the night in all key demos, outperforming the next highest rated program by +80% in Adults 18-49 and +84% in Total Viewers.
AMERICAN IDOL was up +4% from the prior Wednesday’s performance in Adults 18-49 and +3% in Total Viewers.
FOX once again claimed Thursday victory last week with AMERICAN IDOL and BONES, giving FOX the longest in-season Thursday winning streak (18 weeks) in 12 years among nights in which both Adults 18-49 and Total Viewers were No. 1.
Thursday’s AMERICAN IDOL Results show posted a 6.3/20 among Adults 18-49 and retained 97% of the prior Thursday’s Results show in Adults 18-49 and in Total Viewers.
AMERICAN IDOL was up +3% versus the comparable telecast last year in Adults 18-49 and grew +15% in Total Viewers (21.8 vs. 19.0 Mil.)
So far this season with Comparable Most Current ratings AMERICAN IDOL retains 95% Adults 18-49 and is up +3% in Total Viewers versus the same telecasts last season.
At 9p the BONES season finale posted a 3.2/8, its highest finale rating in three years (since Mon., 5/19/08).
Live to Live + 7 DVR highlights
AMERICAN IDOL Wednesday is this season’s top DVR gainer among Total Viewers (Live to Live + 7 average = 6.4 Mil.)
AMERICAN IDOL Wednesday delivered the largest total DVR playback during the week of 5/2 (Live to Live + 7 = 6.9 Mil.)
10/11 FOX Scripted Programs: Live + 7 among Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 5/08/11), FOX’s scripted original programs have shown significant increases among Adults 18-49:
10/11 Season thru 5/08 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
HOUSE 3.6/10 4.9/13 +36%
CHICAGO CODE 2.0/5 2.5/6 +25%
GLEE 4.9/14 6.1/16 +24%
RAISING HOPE 2.5/7 3.1/8 +24%
TRAFFIC LIGHT 1.3/4 1.5/4 +15%
BREAKING IN 2.7/7 3.0/7 +11%
BONES 3.0/8 3.9/10 +30%
FRINGE 1.6/5 2.5/7 +56%
THE SIMPSONS 3.3/9 3.7/10 +12%
BOB’S BURGERS 2.4/6 2.6/7 +8%
THE CLEVELAND SHOW 2.7/7 3.0/7 +11%
FAMILY GUY 3.6/9 4.4/10 +22%
AMERICAN DAD 2.3/6 2.6/7 +13%
10/11 FOX Scripted Programs: Live +7 among Total Viewers
Comparing Live+Same Day vs. Live + 7 ratings (now available through 5/08/11), FOX’s scripted original programs have shown significant increases among Total Viewers:
10/11 Season thru 5/08 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
HOUSE 10.1 12.7 +26%
CHICAGO CODE 7.2 8.8 +22%
GLEE 11.9 14.5 +22%
RAISING HOPE 6.2 7.2 +16%
TRAFFIC LIGHT 3.3 3.7 +12%
BREAKING IN 7.8 8.4 +8%
BONES 10.1 12.3 +22%
FRINGE 4.4 6.2 +41%
THE SIMPSONS 7.2 7.9 +10%
BOB’S BURGERS 5.0 5.4 +8%
THE CLEVELAND SHOW 5.8 6.3 +9%
FAMILY GUY 7.3 8.6 +18%
AMERICAN DAD 4.8 5.3 +10%
Weekly Program Rankers
FOX had 6 of the Top 20 programs among Adults 18-49: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), GLEE (No. 8), HOUSE (No. 11), BONES (No. 16) and FAMILY GUY (No. 17).
FOX had 9 of the Top 20 programs among Adults 18-34: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), GLEE (No. 5), FAMILY GUY (No. 7), HOUSE (No. 9), SIMPSONS (No. 13), BONES (No. 16), BOB’S BURGERS (No. 19 tie) and RAISING HOPE (No. 19 tie).
FOX had 10 of the Top 20 programs among Teens: AMERICAN IDOL- WEDNESDAY (No. 1), GLEE (No. 2), AMERICAN IDOL- THURSDAY (No. 3), FAMILY GUY (No. 4), SIMPSONS (No. 8 tie), RAISING HOPE (No. 8 tie), BOB’S BURGERS (No. 10), BONES (No. 14), HOUSE (No. 15) and AMERICAN DAD (No. 18).
FOX had 2 of the Top 20 programs among Total Viewers: AMERICAN IDOL- WEDNESDAY (No. 1) and AMERICAN IDOL- THURSDAY (No. 3).
NIGHTLY AND PROGRAM HIGHLIGHTS – MAY 16 – 22, 2011
MONDAY
8:00-9:01 HOUSE: (Adults 18-49: 3.5/10, 9.0 Mil Total Viewers)
9:01-10:00 THE CHICAGO CODE: (Adults 18-49: 1.8/5, 5.9 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 2.7/7, 7.4 Mil Total Viewers)
FOX ranked #2 for the night in Adults 18-49, Adults 18-34 and Teens.
HOUSE posted a 3.5/10 among Adults 18-49, up +17% from its prior week (3.0/9) and posted its highest Adults 18-49 since 3/21/11.
HOUSE was the highest rated drama of the night in Adults 18-49 and the #1 program overall in Adults 18-34.
In the 8p hour HOUSE ranked #2 among Adults 18-49 and Total Viewers and #1 in Adults 18-34 and all key male demos.
At 9p THE CHICAGO CODE posted a 1.8/5 among Adults 18-49, up one-tenth from its last performance (1.7/4) and ranked #3 in its 9p hour among Adults 18-49.
TUESDAY
8:00-9:01 GLEE: (Adults 18-49: 3.6/10, 9.0 Mil Total Viewers)
9:01-9:31 RAISING HOPE: (Adults 18-49: 2.2/6, 5.4 Mil Total Viewers)
9:31-10:01 BREAKING IN (S): (Adults 18-49: 1.3/3, 3.2 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 2.7/7, 6.7 Mil Total Viewers)
FOX ranked #3 for the night among Adults 18-49 (tie), #2 among Adults 18-34 and #1 among Teens and Men 18-34.
At 8p GLEE posted a 3.6/10 among Adults 18-49. GLEE was the highest rated program of the night in Teens and won the 8p hour in Adults 18-34 and Teens.
RAISING HOPE at 9p posted a 2.2/6 among Adults 18-49, up +10% from the previous week (2.0/5). RAISING HOPE posted its highest ratings in two months among Adults 18-49 and Total Viewers (since 3/15/11). In its 9p time period, RAISING HOPE ranked #1 among Teens and Men 18-34 and #2 among Adults 18-34.
At 9:30p a special BREAKING IN posted a 1.3/3 among Adults 18-49. BREAKING IN ranked #4 in its half hour among Adults 18-49 and Adults 18-34.
WEDNESDAY
8:00-10:00 AMERICAN IDOL: (Adults 18-49: 7.4/20, 23.6 Mil Total Viewers)
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and outperformed the combined 4-net competition for the night by +10% in Adults 18-49 (7.4 vs. 6.7 for ABC/CBS/NBC/CW) and +8% in Total Viewers (23.6 vs. 21.8 Mil.)
FOX also beat its nearest competitor for the night by +236% in Adults 18-49 (7.4 vs. 2.2 for both ABC and CBS) and +157% in Total Viewers (23.6 vs. CBS’ 9.2 Mil.)
AMERICAN IDOL posted a 7.4/20 among Adults 18-49 and was the highest rated program of the night in all key demos, outperforming the next highest rated program by +80% in Adults 18-49 (7.4 vs. Modern Family’s 4.1) and +84% in Total Viewers (23.6 vs. Criminal Minds’ 12.8 Mil.)
AMERICAN IDOL grew +10% vs. the comparable telecast last year in Adults 18-49 (7.4/20 vs. 6.7/19, Top 3 on 5/18/10) and +26% in Total Viewers (23.6 vs. 18.7 Mil.)
AMERICAN IDOL was up +4% from the prior Wednesday’s performance in Adults 18-49 (7.4 vs. 7.1) and +3% in Total Viewers (23.6 vs. 23.0 Mil.)
THURSDAY
8:00-9:01 AMERICAN IDOL: (Adults 18-49: 6.3/20, 21.8 Mil Total Viewers)
9:01-10:00 BONES: (Adults 18-49: 3.2/8, 9.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 4.8/14, 15.9 Mil Total Viewers)
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and Teens and outperformed the next highest rated net for the night by +66% in Adults 18-49 (4.8 vs. CBS’ 2.9) and +24% in Total Viewers (15.9 vs. CBS’ 12.8 Mil.)
FOX now has the longest in-season Thursday winning streak (18 weeks) in 12 years among nights in which both Adults 18-49 and Total Viewers were No. 1.
The AMERICAN IDOL Results show posted a 6.3/20 among Adults 18-49 and retained 97% of the prior Thursday’s Results show in Adults 18-49 (6.3 vs. 6.5) and in Total Viewers (21.8 vs. 22.5 Mil).
AMERICAN IDOL was up +3% versus the comparable telecast last year in Adults 18-49 (6.3 vs. 6.1 on 5/19/10, Top 3 Results) and grew +15% in Total Viewers (21.8 vs. 19.0 Mil.)
AMERICAN IDOL was the highest rated program of the night in Adults 18-49, Total Viewers, Adults 25-54 and Teens and outperformed the next highest rated program by +62% among Adults 18-49 (6.3 vs. 3.9 for The Office) and +55% in Total Viewers (21.8 vs. 14.1 Mil for CBS’ The Mentalist).
In the 8p hour AMERICAN IDOL outperformed the next highest rated net by +103% in Adults 18-49 (6.3 vs. 3.1 for CBS) and +116% in Total Viewers (21.8 vs. 10.1 for CBS). AMERICAN IDOL also outperformed the combined 4-net competition in the 8p hour in Total Viewers by +9% (21.8 vs. 20.0 Mil.)
So far this season with Comparable Most Current ratings AMERICAN IDOL retains 95% of last year’s same telecasts in A18-49 (8.3/23 vs. 8.7/23, through the Top 3 Results, 5/19/10) and is up +3% in Total Viewers (24.7 vs. 23.9 Mil.)
At 9p the BONES season finale posted a 3.2/8, same as the week before in Adults 18-49, but earned its highest finale number in three years (since Mon., 5/19/08).
BONES was the second highest-rated program of the night in Teens behind only AMERICAN IDOL.
FRIDAY
8:00-9:00 KITCHEN NIGHTMARES: (Adults 18-49: 1.7/6, 3.9 Mil Total Viewers)
9:00-10:00 KITCHEN NIGHTMARES (RS): (Adults 18-49: 1.4/5, 3.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.5/5, 3.6 Mil Total Viewers)
At 8p KITCHEN NIGHTMARES posted a 1.7/6, up +6% from the previous week (1.6/6). KITCHEN NIGHTMARES ranked #1 in its time period among Adults 18-49, Adults 18-34, Adults 25-54, Teens and all key female and male demos.
A KITCHEN NIGHTMARES encore at 9p delivered a 1.4/5 and ranked #1 in the hour among Adults 18-49, Adults 18-34 and Teens.
FOX ranked #1 for the night among Adults 18-49, Adults 18-34, Adults 25-54 (tie), Teens, Women 18-49/18-34 and all key male demos.
SATURDAY
8:00-10:45 MLB BASEBALL (C): (ADULTS 18-49: 1.1/4, 4.2 Mil Total Viewers)
MLB BASEBALL led FOX to a #1 rank for the night on a total primetime basis among Adults 18-49 and Adults 18-34.
SUNDAY
7:00-7:29 SIMPSONS (R): (ADULTS 18-49: 1.0/4, 2.5 Mil Total Viewers)
7:29-7:59 AMERICAN DAD: (ADULTS 18-49: 1.7/5, 3.6 Mil Total Viewers)
7:59-8:30 THE SIMPSONS: (ADULTS 18-49: 2.5/7, 5.2 Mil Total Viewers)
8:30-9:00 BOB’S BURGERS: (ADULTS 18-49: 2.1/6, 4.3 Mil Total Viewers)
9:00-10:00 FAMILY GUY: (ADULTS 18-49: 3.1/7, 5.8 Mil Total Viewers)
7:00-10:00 FOX PRIME: (ADULTS 18-49: 2.2/6, 4.6 Mil Total Viewers)
FOX ranked #2 for the night in Adults 18-49 and #1 in Adults 18-34, Teens and key male demos.
At 7p an encore THE SIMPSONS posted a 1.0/4 among Adults 18-49. The season finale of AMERICAN DAD at 7:30p posted a 1.7/5 among Adults 18-49. AMERICAN DAD ranked #1 in the 7:30p half hour among Adults 18-49 (tie), Adults 18-34, Teens and Men 18-49/18-34.
THE SIMPSONS season finale at 8p posted a 2.5/7 among Adults 18-49. THE SIMPSONS ranked #2 in its half hour among Adults 18-49 and #1 among Adults 18-34, Teens and all key male demos.
At 8:30p the season finale of BOB’S BURGERS posted a 2.1/6 among Adults 18-49. BOB’S BURGERS ranked #2 in its half hour in Adults 18-49, Adults 18-34 and Teens and won among Men 18-49/18-34.
The one-hour season finale of FAMILY GUY posted a 3.1/7 among Adults 18-49. FAMILY GUY was the highest rated program of the night in Adults 18-49, Adults 18-34 and Teens and ranked #1 in its hour in Teens and all key male demos.
MAY 16 – 22, 2011
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 3.0/9 FOX 2.6/9 FOX 8.9
ABC 2.4/7 ABC 1.8/6 ABC 8.7
CBS 2.0/6 CBS 1.2/4 CBS 10.1
NBC 1.8/5 NBC 1.5/5 NBC 5.4
(source: FOX)
