Telemundo, regardless of language, was the #1 broadcast network in the Monday through Friday 10-11pm daypart last week among adults 18-34, men 18-49 and men 18-34.
In addition, for the second week in a row, “La Reina del Sur” outperformed Univision from 10-11pm among the key demos of adults 18-49 and adults 18-34.
According to Nielsen ratings, for the week of April 11, “La Reina del Sur” delivered 2,178,000 and 1,241,000 viewers among adults 18-49 and adults 18-34 in the 10pm hour, respectively, while Univision delivered 2,163,000 and 1,169,000 in the demographics in the same daypart.
Last week marked the 4th consecutive week that “La Reina del Sur” outperformed Univision’s Monday through Friday 10-11pm programming among men 18-49 and the 7th consecutive week the telenovela beat Univision among men 18-34.
Telemundo averaged over 1.5 million total viewers (persons 2+) and 900,000 adults 18-49 in Monday through Friday prime last week, outperforming Telefutura in the demographics by +133% and +159%, respectively. Telemundo’s Monday through Friday 7-11pm delivery garnered a 28% share of the Spanish-language television audience (defined as Telemundo, Univision and Telefutura) for the week among adults 18-49 and adult 18-34.
(Source: Telemundo – The Nielsen Company, NPM, Live + Same Day, program average strict dayparts used for M-F 10-11pm and M-F 7-11pm; 4/11/11-4/15/11. Spanish share defined among Telemundo, Telefutura and Univision.)
