In the Current 2010/2011 Season, TeleFutura Continues to Generate More Nightly Wins over Telemundo versus the Same Period in the 2009/2010 Season Among Adults 18-49 and Adults 18-34.
TeleFutura Broadcast Prime Highlights – Week of April 11, 2011 to April 17, 2011.
Last week, TeleFutura generated 681,000 Total Viewers 2+, 390,000 Adults 18-49 and 212,000 Adults 18-34 during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).
TeleFutura saw audience increases among Total Viewers 2+ (681,000 vs. 635,000; +7%), Adults 18-49 (390,000 vs. 369,000; +6%) and Adults 18-34 (212,000 vs. 210,000; +1%) during broadcast prime (M-Sat 8pm-11pm, Sun 7pm-11pm) versus its prior week performance (04/04/2011-04/10/2011).
In the current 2010/2011 Season, TeleFutura continues to generate more nightly wins over Telemundo during broadcast prime versus the same period in the 2009/2010 Season among Adults 18-49 (67 nights vs. 53 nights) and Adults 18-34 (68 nights vs. 59 nights).
TeleFutura’s 10pm weeknight novela “India,”
Averaged 965,000 Total Viewers 2+, 512,000 Adults 18-49 and 251,000 Adults 18-34.
Marked its second consecutive week of audience growth among Total Viewers 2+, Adults 18-49 and Adults 18-34.
Reported single to double-digit audience increases versus its previous week average among Total Viewers 2+ (965,000 vs. 855,000; +13%), Adults 18-49 (512,000 vs. 465,000; +10%) and Adults 18-34 (251,000 vs. 234,000; +7%).
As the #2 Spanish-language Network on Saturday night (April 16, 2011) from 8pm-11pm, TeleFutura’s primetime programming of “Cine de las Estrellas: Under Siege 2” and “Fútbol Liga Mexicana: San Luis vs. Toluca” out-delivered Telemundo’s soccer game “Fútbol Estelar: Chivas vs. Santos” and “Persiguiendo Injusticias” among Total Viewers 2+ (TF 610,000 vs. TEL 573,000; +6% Adv.), Adults 18-49 (TF 405,000 vs. TEL 349,000; +16% Adv.) and Adults 18-34 (TF 240,000 vs. TEL 176,000; 36% Adv.).
Additionally, on Sunday night (April 17, 2011), TeleFutura aired from 6:03pm-8:00pm the soccer game “Fútbol Liga Mexicana: Estudiantes Tecos vs. America”, which out-performed Telemundo’s movie “Cine Millonario: Pathfinder” (6:30pm-8:30pm) among Total Viewers 2+ (TF 682,000 vs. TEL 560,000; +22% Adv.), Adults 18-49 (TF 467,000 vs. TEL 336,000; +39% Adv.) and Adults 18-34 (TF 227,000 vs. TEL 203,000; +12% Adv.).
(source: Univision)
