Led by two strong nights of AMERICAN IDOL , week-over-week gains by BONES and another first-place finish on Friday, FOX won last week among Adults 18-49, Adults 18-34 and Teens and outperformed the next highest-rated network by +24% in the core adult demo. In addition, for the first time this season, AMERICAN IDOL Season 10 pulled ahead of last season’s total viewer average (25.0 mil. vs. Season 9’s 24.8 mil.).
So far this season, FOX remains a full half of a ratings point ahead of the No. 2 network (3.5 vs. 3.0) and continues to dominate in the younger Adults 18-34 and Teen demos. Key highlights from last week include:
On Wednesday, FOX again dominated the night across all key demos and outperformed its nearest competitor by +107% among Adults 18-49 and +68% in Total Viewers.
AMERICAN IDOL posted a 7.3/20 among Adults 18-49 and retained 100% of the previous Wednesday’s audience among Adults 18-49 and Total Viewers.
IDOL also retained 100% of the comparable telecast last year among Adults 18-49 and gained +12% in Total Viewers
Week two of BREAKING IN held up well against increased comedy competition and delivered a 2.6/7 among Adults 18-49.
AMERICAN IDOL and BONES gave FOX another Thursday win across all key demos, beating the next highest rated network by +127% in the core adult demo and +98% in Total Viewers.
Last week’s IDOL results show posted a 6.4/20 among Adults 18-49, retaining 100% of the previous Thursday’s show among Adults 18-49 and gaining +2% in Total Viewers
In the 8pm hour, Thursday’s IDOL beat the combined 4-network competition by +5% among Adults 18-49 and +15% in Total Viewers.
So far this season with Comparable Most Current ratings AMERICAN IDOL is retaining 93% of last year’s Adults 18-49 (8.5/23 vs. 9.1/23) and is now up +1% in Total Viewers (25.0 vs. 24.8 Mil.)
At 9pm BONES posted a 3.5/10 among Adults 18-49, up +9% from the previous week (3.2/9) — its adult demo highest ratings in over two months (since 1/27/11).
FOX ranked No. 1 on Friday again last week thanks to KITCHEN NIGHTMARES (1.6/6) and an original FRINGE (1.4/4)
Sunday’s ANIMATION DOMINATION lineup held its own against significant competition from NBA Playoffs on ESPN that night, giving FOX the nightly win among Adults 18-34, Teens and key male demos.
A special AMERICAN DAD original at 8:30p posted a 2.2/6 up +38% from its most recent original on 3/27/11 at 7:30p (1.6/5)
At 9p FAMILY GUY posted a 3.0/8 among Adults 18-49 and was the highest rated program of the night in Adults 18-49, Adults 18-34, Teens and all key male demos.
THE CLEVELAND SHOW followed with a 2.3/6 and ranked #1 in its half hour in Adults 18-34, Teens and Men 18-49/18-34.
10/11 FOX Scripted Programs: Live + 7 among Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 4/03/11), FOX’s scripted original programs have shown significant increases among Adults 18-49:
10/11 Season thru 4/03 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
HOUSE 3.7/10 5.0/13 +35%
CHICAGO CODE 2.1/6 2.6/6 +24%
GLEE 5.1/15 6.3/17 +24%
RAISING HOPE 2.7/7 3.2/8 +19%
TRAFFIC LIGHT 1.4/4 1.6/4 +14%
BONES 2.9/8 3.8/10 +31%
FRINGE 1.7/5 2.5/7 +47%
THE SIMPSONS 3.4/9 3.8/10 +12%
BOB’S BURGERS 2.5/6 2.7/7 +8%
THE CLEVELAND SHOW 2.8/7 3.1/7 +11%
FAMILY GUY 3.7/9 4.5/10 +22%
AMERICAN DAD 2.4/6 2.7/7 +13%
10/11 FOX Scripted Programs: Live +7 among Total Viewers
Comparing Live+Same Day vs. Live + 7 ratings (now available through 4/03/11), FOX’s scripted original programs have shown significant increases among Total Viewers:
10/11 Season thru 4/03 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
HOUSE 10.4 12.9 +24%
CHICAGO CODE 7.7 9.2 +19%
GLEE 12.5 15.1 +21%
RAISING HOPE 6.4 7.5 +17%
TRAFFIC LIGHT 3.5 3.9 +11%
BONES 9.9 12.0 +21%
FRINGE 4.6 6.4 +39%
THE SIMPSONS 7.5 8.2 +9%
BOB’S BURGERS 5.2 5.5 +6%
THE CLEVELAND SHOW 5.9 6.4 +8%
FAMILY GUY 7.5 8.8 +17%
AMERICAN DAD 5.1 5.6 +10%
Weekly Program Rankers
FOX had 6 of the Top 20 programs among Adults 18-49: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), BONES (No. 7), HOUSE (No. 10), FAMILY GUY (No. 13) and BREAKING IN (No. 19).
FOX had 8 of the Top 20 programs among Adults 18-34: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 3), FAMILY GUY (No. 4), HOUSE (No. 7), BONES (No. 9), AMERICAN DAD SP-4/17 (No. 10 tie), CLEVELAND (No. 10 tie) and BREAKING IN (No. 20).
FOX had 10 of the Top 20 programs among Teens: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), FAMILY GUY (No. 3), BONES (No. 4), CLEVELAND (No. 6), GLEE (No. 9 tie), AMERICAN DAD SP-4/17 (No. 9 tie), HOUSE (No. 11 tie), THE SIMPSONS (No. 11 tie) and BREAKING IN (No. 11 tie).
FOX had 3 of the Top 20 programs among Total Viewers: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2) and BONES (No. 9).
NIGHTLY AND PROGRAM HIGHLIGHTS – APRIL 11 – 17, 2011
MONDAY
8:00-9:01 HOUSE: (Adults 18-49: 3.2/9, 8.9 Mil Total Viewers)
9:01-10:00 THE CHICAGO CODE: (Adults 18-49: 1.8/4, 5.9 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 2.5/7, 7.5 Mil Total Viewers)
FOX ranked #2 for the night among Adults 18-49 and Adults 18-34 and #1 in Men 18-49 (tie) and Men 18-34.
At 8p HOUSE posted a 3.2/9 among Adults 18-49. HOUSE was the #1 program of the night among Men 18-49 and Men 18-34.
HOUSE ranked #2 in the 8p hour in A18-49 and Total Viewers and #1 in A18-34 and all key male demos.
At 9p THE CHICAGO CODE posted a 1.8/4 among Adults 18-49, same as the previous week. THE CHICAGO CODE ranked #3 in the hour in Adults 18-49 and #2 in Adults 18-34.
TUESDAY
8:00-9:01 GLEE (R): (Adults 18-49: 1.4/4, 4.2 Mil Total Viewers)
9:01-9:31 RAISING HOPE (R): (Adults 18-49: 1.1/3, 3.1 Mil Total Viewers)
9:31-10:00 TRAFFIC LIGHT: (Adults 18-49: 0.9/2, 2.2 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.2/3, 3.5 Mil Total Viewers)
At 8p an encore GLEE posted a 1.4/4 among Adults 18-49 followed by an encore of RAISING HOPE (1.1/3). At 9:30p an original TRAFFIC LIGHT posted a 0.9/2.
FOX ranked #4 for the night in Adults 18-49 and Adults 18-34 and #1 (tie) in Teens.
WEDNESDAY
8:00-9:31 AMERICAN IDOL: (Adults 18-49: 7.3/21, 23.0 Mil Total Viewers)
9:31-10:00 BREAKING IN: (Adults 18-49: 2.6/7, 7.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 6.2/17, 19.3 Mil Total Viewers)
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and outperformed its nearest competitor for the night by +107% in Adults 18-49 (6.2 vs. 3.0 for CBS) and +68% in Total Viewers (19.3 vs. CBS’ 11.5 Mil.)
AMERICAN IDOL posted a 7.3/20 among Adults 18-49 and was the highest rated program of the night in all key demos, outperforming the next highest rated program by +87% in Adults 18-49 (7.3 vs. Modern Family’s 3.9) and +69% in Total Viewers (23.0 vs. Criminal Minds’ 13.6 Mil.)
AMERICAN IDOL retained 100% of last Wednesday’s performance in Adults 18-49 (7.3 vs. 7.3) and Total Viewers (23.0 vs. 23.1 Mil.)
AMERICAN IDOL retained 100% of the comparable telecast last year in Adults 18-49 (7.3/21 vs. 7.3/21, Top 9-again on 4/13/10) and gained +12% in Total Viewers (23.0 vs. 20.6 Mil.)
AMERICAN IDOL showed impressive growth throughout the night and gained +25% in its last half hour vs. its first in Adults 18-49 (8.1 vs. 6.5) and +21% in Total Viewers (25.0 vs. 20.6 Mil.)
In the 8-9:30p time period AMERICAN IDOL outperformed its nearest competitor by +135% in Adults 18-49 (7.3 vs. 3.1 for CBS) and +97% in Total Viewers (23.0 vs. 11.7 Mil for CBS.)
Week two of BREAKING IN posted a 2.6/7 among Adults 18-49 and ranked #3 in its 9:30p half hour among Adults 18-49 and #2 in Teens.
THURSDAY
8:00-9:01 AMERICAN IDOL: (Adults 18-49: 6.4/20, 21.9 Mil Total Viewers)
9:01-10:00 BONES: (Adults 18-49: 3.5/10, 11.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 5.0/15, 16.8 Mil Total Viewers)
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and outperformed the next highest rated net for the night by +127% in Adults 18-49 (5.0 vs. NBC’s 2.2) and +98% in Total Viewers (16.8 vs. CBS’ 8.5 Mil.)
AMERICAN IDOL Results show posted a 6.4/20 among Adults 18-49 and retained 100% of last Thursday’s Results show in Adults 18-49 (6.4 vs. 6.4) and gained +2% in Total Viewers (21.9 vs. 21.5 Mil).
AMERICAN IDOL retained 94% of the comparable telecast last year in Adults 18-49 (6.4 vs. 6.8 on 4/14/10, Top 9 Results Double Elimination) and gained +4% in Total Viewers (21.9 vs. 21.1 Mil.)
AMERICAN IDOL was the highest rated program of the night in Adults 18-49, Total Viewers, Adults 25-54 and Teens and outperformed the next highest rated program by +60% in Adults 18-49 (6.4 vs. 4.0 for The Office).
In the 8p hour AMERICAN IDOL outperformed the combined 4-net competition by +5% among Adults 18-49 (6.4 vs. 6.1) and +15% in Total Viewers (21.9 vs. 19.0 Mil.) In the 8p hour AMERICAN IDOL outperformed the next highest rated net by +232% in Adults 18-49 (6.4 vs. 1.9 for ABC) and +232% in Total Viewers (21.9 vs. 6.6 for CBS).
AMERICAN IDOL showed strong growth in the hour, gaining +21% in its last half hour vs. its first in Adults 18-49 (7.0 vs. 5.8) and +18% in Total Viewers (23.6 vs. 20.0 Mil.)
So far this season with Comparable Most Current ratings AMERICAN IDOL retained 93% of last year’s same telecasts in A18-49 (8.5/23 vs. 9.1/23, through the second Top 9 Results, 4/14/10) and grew +1% in Total Viewers (25.0 vs. 24.8 Mil.)
BONES posted a 3.5/10 among Adults 18-49, up +9% from the previous week (3.2/9) and posted its highest ratings in over two months in Adults 18-49 (since 1/27/11).
BONES won the 9p hour among A18-49, Total Viewers, Teens and Adults 25-54 and was the second highest rated program of the night in Total Viewers (behind only AMERICAN IDOL).
FRIDAY
8:00-9:00 KITCHEN NIGHTMARES: (Adults 18-49: 1.6/6, 3.9 Mil Total Viewers)
9:00-10:00 FRINGE: (Adults 18-49: 1.4/4, 3.6 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.5/5, 3.8 Mil Total Viewers)
At 8p, KITCHEN NIGHTMARES posted a 1.6/6 and ranked #1 in its time period among Adults 18-49 and Adults 18-34.
FRINGE at 9p delivered a 1.4/4, ranking #1 tie in the hour among Adults 18-49 and Adults 18-34.
FOX ranked #1 for the night among Adults 18-49 (tie) and Adults 18-34.
SATURDAY
8:00-10:00 MOVIE: TRUTH BE TOLD (S): (A18-49: 0.6/2, 2.3 Mil Total Viewers)
A special airing of TV Movie TRUTH BE TOLD delivered a 0.6/2 from 8-10p. FOX ranked #4 for the night among Adults 18-49 and Adults 18-34.
SUNDAY
7:00-7:29 CLEVELAND (R): (ADULTS 18-49: 1.0/4, 2.4 Mil Total Viewers)
7:29-7:59 AMERICAN DAD (R): (ADULTS 18-49: 1.1/4, 2.7 Mil Total Viewers)
7:59-8:30 SIMPSONS (R): (ADULTS 18-49: 1.7/5, 4.2 Mil Total Viewers)
8:30-9:00 AMERICAN DAD (S): (ADULTS 18-49: 2.2/6, 4.7 Mil Total Viewers)
9:00-9:31 FAMILY GUY: (ADULTS 18-49: 3.0/8, 6.0 Mil Total Viewers)
9:31-10:00 CLEVELAND: (ADULTS 18-49: 2.3/6, 4.6 Mil Total Viewers)
7:00-10:00 FOX PRIME: (ADULTS 18-49: 1.9/5, 4.1 Mil Total Viewers)
At 7p an encore of THE CLEVELAND SHOW posted a 1.0/4 among Adults 18-49 followed by an encore of AMERICAN DAD which did a 1.1/4.
Airing against NBA Playoffs Game 1 on ESPN, THE SIMPSONS encore at 8p did a 1.7/5 among Adults 18-49 and ranked #3 in its half hour among Adults 18-49 and #1 in Adults 18-34, Teens and Men 18-49/18-34. A special AMERICAN DAD original at 8:30p did a 2.2/6 up +38% from its most recent original on 3/27/11 at 7:30p (1.6/5) and ranked #2 in its half hour among Adults 18-49 and #1 in Adults 18-34, Teens (tie) and Men 18-49/18-34/25-54 (tie).
At 9p FAMILY GUY posted a 3.0/8 among Adults 18-49 and was the highest rated program of the night in Adults 18-49, Adults 18-34, Teens and all key male demos. THE CLEVELAND SHOW at 9:30p did a 2.3/6 and ranked #1 in its half hour in Adults 18-34, Teens and Men 18-49/18-34.
FOX ranked #3 for the night in Adults 18-49 and #1 in Adults 18-34, Teens and Men 18-49/18-34.
APRIL 11 – 17, 2011
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 2.6/8 FOX 2.1/7 FOX 7.9
ABC 2.1/6 ABC 1.5/5 ABC 7.8
CBS 2.0/6 CBS 1.2/4 CBS 9.2
NBC 1.6/5 NBC 1.3/4 NBC 5.2
(source; FOX)
