Although “American idol” on Fox was still the #1 show last week for the 18-49 demo, the Vancouver Olympics were huge for NBC Universal, on both broadcast and cable. According to the weekly merger by the Television Bureau of Advertising (TVB) of data from The Nielsen Company for both cable and broadcast, NBC’s seven nights of Olympic coverage claimed seven of the top nine spots for all of television, and cable sister MSNBC grabbed #17 and #81. In all, cable had 15 of the top 100 shows.
Top 100 Programs on Broadcast and Subscription TV
Based on Primetime Adult 18-49 Ratings
Week ending February 21st, 2010
Week 22 of the 2009-2010 Broadcast Season
Note: Broadcast programs are listed in black; Subscription TV programs are listed in red.
| RANK | PROGRAMS | NETWORK | (START) DATE |
# TLCST |
P18-49 Live+SD US AA% |
| 1 | AMERICAN IDOL-TUESDAY | FOX | 02/16/2010 | 1 | 9.2 |
| 2 | WNTR OLYM WED PRIME 1(S)-02/17/2010 | NBC | 02/17/2010 | 1 | 9.0 |
| 3 | WNTR OLYM SAT PRIME 2(S)-02/20/2010 | NBC | 02/20/2010 | 1 | 7.4 |
| 4 | WNTR OLYM MON PRIME 1(S)-02/15/2010 | NBC | 02/15/2010 | 1 | 7.1 |
| 5 | WNTR OLYM THU PRIME 1(S)-02/18/2010 | NBC | 02/18/2010 | 1 | 7.0 |
| 6 | AMERICAN IDOL-WEDNESDAY | FOX | 02/17/2010 | 1 | 7.0 |
| 7 | WNTR OLYM SUN PRIME 2(S)-02/21/2010 | NBC | 02/21/2010 | 1 | 5.9 |
| 8 | WNTR OLYM TUE PRIME 1(S)-02/16/2010 | NBC | 02/16/2010 | 1 | 5.5 |
| 9 | WNTR OLYM FRI PRIME 1(S)-02/19/2010 | NBC | 02/19/2010 | 1 | 5.4 |
| 10 | UNDERCOVER BOSS | CBS | 02/21/2010 | 1 | 4.8 |
| 11 | LOST | ABC | 02/16/2010 | 1 | 4.5 |
| 12 | BACHELOR, THE | ABC | 02/15/2010 | 1 | 4.1 |
| 13 | SURVIVOR: HEROES-VILLAINS | CBS | 02/18/2010 | 1 | 3.9 |
| 14 | GREY’S ANATOMY-THU 9PM | ABC | 02/18/2010 | 1 | 3.7 |
| 15 | DESPERATE HOUSEWIVES | ABC | 02/21/2010 | 1 | 3.7 |
| 16 | BIG BANG THEORY, THE | CBS | 02/15/2010 | 1 | 3.6 |
| 17 | W OLY PRIME | MSNBC | 02/21/2010 | 1 | 3.4 |
| 18 | TWO AND A HALF MEN | CBS | 02/15/2010 | 1 | 3.3 |
| 19 | FAMILY GUY | FOX | 02/21/2010 | 1 | 3.2 |
| 20 | SIMPSONS | FOX | 02/21/2010 | 1 | 2.9 |
| 21 | AMAZING RACE 16 | CBS | 02/21/2010 | 1 | 2.9 |
| 22 | SORTILEGIO WED | UNI | 02/17/2010 | 1 | 2.8 |
| 23 | AMERICAN DAD | FOX | 02/21/2010 | 1 | 2.8 |
| 24 | CLEVELAND | FOX | 02/21/2010 | 1 | 2.8 |
| 25 | 24 | FOX | 02/15/2010 | 1 | 2.8 |
| 26 | PRIVATE PRACTICE | ABC | 02/18/2010 | 1 | 2.8 |
| 27 | EXTREME MAKEOVER:HM ED-8P | ABC | 02/21/2010 | 1 | 2.5 |
| 28 | BROTHERS & SISTERS | ABC | 02/21/2010 | 1 | 2.5 |
| 29 | SORTILEGIO TUE | UNI | 02/16/2010 | 1 | 2.4 |
| 30 | NCIS | CBS | 02/16/2010 | 1 | 2.4 |
| 31 | PREMIO LO NUESTRO 10 2/18(S)-02/18/2010 | UNI | 02/18/2010 | 1 | 2.3 |
| 32 | COLD CASE | CBS | 02/21/2010 | 1 | 2.3 |
| 33 | CSI: MIAMI | CBS | 02/15/2010 | 1 | 2.3 |
| 34 | HOUSE | FOX | 02/15/2010 | 1 | 2.2 |
| 35 | SORTILEGIO MON | UNI | 02/15/2010 | 1 | 2.2 |
| 36 | HOW I MET YOUR MOTHER | CBS | 02/15/2010 | 1 | 2.1 |
| 37 | HUMAN TARGET | FOX | 02/17/2010 | 1 | 2.1 |
| 38 | AMER FUNN HOME VIDEOS | ABC | 02/21/2010 | 1 | 2.1 |
| 39 | CSI: NY | CBS | 02/17/2010 | 1 | 2.0 |
| 40 | ACCIDENTALLY ON PURPOSE | CBS | 02/15/2010 | 1 | 1.9 |
| 41 | CRIMINAL MINDS | CBS | 02/17/2010 | 1 | 1.9 |
| 42 | MENTALIST, THE-9PM SPCL(S)-02/18/2010 | CBS | 02/18/2010 | 1 | 1.9 |
| 43 | COPS 2 | FOX | 02/20/2010 | 1 | 1.9 |
| 44 | HASTA DINERO SEPARE TUE | UNI | 02/16/2010 | 1 | 1.8 |
| 45 | WWE ENTERTAINMENT | USA | 02/15/2010 | 2 | 1.8 |
| 46 | NCIS: LOS ANGELES | CBS | 02/16/2010 | 1 | 1.8 |
| 47 | 60 MINUTES | CBS | 02/21/2010 | 1 | 1.8 |
| 48 | MODERN FAMILY-WED 8PM | ABC | 02/17/2010 | 1 | 1.8 |
| 49 | CSI 10PM-SPECIAL(S)-02/18/2010 | CBS | 02/18/2010 | 1 | 1.7 |
| 50 | HASTA DINERO SEPARE FRI | UNI | 02/19/2010 | 1 | 1.7 |
| 51 | MODERN FAMILY | ABC | 02/17/2010 | 1 | 1.7 |
| 52 | MIDDLE, THE | ABC | 02/17/2010 | 1 | 1.7 |
| 53 | FORGOTTEN, THE | ABC | 02/16/2010 | 1 | 1.7 |
| 54 | HASTA DINERO SEPARE MON | UNI | 02/15/2010 | 1 | 1.6 |
| 55 | COPS | FOX | 02/20/2010 | 1 | 1.6 |
| 56 | BONES | FOX | 02/18/2010 | 1 | 1.6 |
| 57 | ABC FRI MOVIE OF WK-2/19(S)-02/19/2010 | ABC | 02/19/2010 | 1 | 1.6 |
| 58 | HASTA DINERO SEPARE WED | UNI | 02/17/2010 | 1 | 1.6 |
| 59 | CASTLE | ABC | 02/15/2010 | 1 | 1.5 |
| 60 | LOST-8PM | ABC | 02/16/2010 | 1 | 1.5 |
| 61 | AMW: AMERICA FIGHTS BACK | FOX | 02/20/2010 | 1 | 1.5 |
| 62 | BURN NOTICE | USA | 02/18/2010 | 1 | 1.4 |
| 63 | GOOD WIFE, THE | CBS | 02/16/2010 | 1 | 1.4 |
| 64 | GARY UNMARRIED | CBS | 02/17/2010 | 1 | 1.4 |
| 65 | 20/20-FRI | ABC | 02/19/2010 | 1 | 1.4 |
| 66 | COUGAR TOWN SP-2/17 10PM(S)-02/17/2010 | ABC | 02/17/2010 | 1 | 1.3 |
| 67 | NBA BASKETBALL | TNT | 02/18/2010 | 1 | 1.3 |
| 68 | OLD CHRISTINE | CBS | 02/17/2010 | 1 | 1.3 |
| 69 | CRISTINA MON | UNI | 02/15/2010 | 1 | 1.2 |
| 70 | MIDDLE SP-2/17, THE(S)-02/17/2010 | ABC | 02/17/2010 | 1 | 1.2 |
| 71 | AQUI Y AHORA TUE | UNI | 02/16/2010 | 1 | 1.2 |
| 72 | 48 HOURS MYSTERY | CBS | 02/20/2010 | 1 | 1.2 |
| 73 | TIL DEATH-SUN 7:30P | FOX | 02/21/2010 | 1 | 1.2 |
| 74 | LO QUE NO VIO P NTRO 2/19(S)-02/19/2010 | UNI | 02/19/2010 | 1 | 1.2 |
| 75 | DEEP END, THE | ABC | 02/18/2010 | 1 | 1.1 |
| 75 | GHOST WHISPERER | CBS | 02/19/2010 | 1 | 1.1 |
| 77 | KITCHEN NIGHTMARES | FOX | 02/19/2010 | 1 | 1.1 |
| 78 | FAMILY GUY | ADSM | 02/21/2010 | 1 | 1.1 |
| 78 | NUMB3RS | CBS | 02/19/2010 | 1 | 1.1 |
| 80 | PAST LIFE | FOX | 02/18/2010 | 1 | 1.1 |
| 81 | W OLY PRIME PREGAM | MSNBC | 02/21/2010 | 1 | 1.1 |
| 82 | SECRET LIFE/AMERICAN TEEN | FAM | 02/15/2010 | 1 | 1.1 |
| 83 | COUGAR TWN SP-2/17 10:30P(S)-02/17/2010 | ABC | 02/17/2010 | 1 | 1.1 |
| 84 | MEDIUM | CBS | 02/19/2010 | 1 | 1.1 |
| 85 | CINE ESPECIAL SUN 8PM | UNI | 02/21/2010 | 1 | 1.0 |
| 86 | HOUSE-FRI 8P | FOX | 02/19/2010 | 1 | 1.0 |
| 87 | DON FRANCISCO PRESENTA WE | UNI | 02/17/2010 | 1 | 1.0 |
| 88 | PSYCH | USA | 02/17/2010 | 1 | 1.0 |
| 89 | SMALLVILLE | CW | 02/19/2010 | 1 | 1.0 |
| 90 | SINBAD:WHERE U BEEN | CMDY | 02/21/2010 | 1 | 1.0 |
| 91 | PAWN STARS | HIST | 02/15/2010 | 6 | 1.0 |
| 92 | ONE TREE HILL-MON | CW | 02/15/2010 | 1 | 0.9 |
| 93 | IMAGENES DE IMPACTO SUN | UNI | 02/21/2010 | 1 | 0.9 |
| 94 | AFTER THE FIRST 48 | AEN | 02/18/2010 | 1 | 0.9 |
| 94 | LEVERAGE | TNT | 02/17/2010 | 1 | 0.9 |
| 96 | NCIS | USA | 02/17/2010 | 6 | 0.9 |
| 97 | FAMILY GUY | TBSC | 02/15/2010 | 12 | 0.9 |
| 98 | 16 AND PREGNANT 2 | MTV | 02/16/2010 | 3 | 0.9 |
| 99 | LIFE UNEXPECTED | CW | 02/15/2010 | 1 | 0.9 |
| 100 | ABC SAT MOVIE OF THE WEEK | ABC | 02/20/2010 | 1 | 0.8 |
| Source: 2/15 – 2/21/10 Nielsen Galaxy Explorer estimates. Ranked by average audience % (ratings); in the event of a tie, impressions (000’s) are used as a tiebreaker. Ad-Supported Subscription television only. Programming under 25 minutes excluded. |
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