TeleFutura Beats Telemundo During Broadcast Prime Among Total Viewers 2+, Adults 18-49 and Adults 18-34 For the Second Consecutive Week In the 2010/2011 Season. NPM Broadcast Prime TeleFutura Highlights Week of 09/20/10. Once again, TeleFutura was the #2 Spanish-language network for the entire week beating Telemundo during broadcast prime among key demographics that included Total Viewers 2+ (TF 774,000 vs. TEL 697,000; +11% Adv.), Adults 18-49 (TF 492,000 vs. TEL 397,000; +24% Adv.) and among Adults 18-34 (TF 310,000 vs. TEL 245,000; +27% Adv.)
TeleFutura is already producing more nightly wins over Telemundo in the current 2010/11 Season during broadcast prime versus the same period in the 2009/10 Season among Total Viewers 2+ (8 nights vs. 4 nights), Adults 18-49 (13 nights vs. 5 nights) and Adults 18-34 (12 nights vs. 3 nights).
Last week, TeleFutura’s Monday through Friday 10pm series “Rosario Tijeras”:
ü Delivered its HIGHEST weekly performance levels among Total Viewers 2+ (1.5 million), Adults 18-49 (1.0 million) and Adults 18-34 (652,000) since premiering on 07/12/10
Continued to out-perform Telemundo’s “Alguien Te Mira” by triple-digit margins among Total Viewers 2+ (TF 1.5 million vs. TEL 566,000; +166% Adv.), Adults 18-49 (TF 1.0 million vs. TEL 304,000; +238% Adv.) and Adults 18-34 (TF 652,000 vs. TEL 170,000; +284% Adv.)
Grew its audience from the previous week (09/20/10-09/26/10) by double-digit margins among Total Viewers 2+ (1.5 million vs. 1.3 million; +17%), Adults 18-49 (1.0 million vs. 894,000; +15%) and Adults 18-34 (652,000 vs. 559,000; +17%).
ü Experienced its 4th consecutive week of audience growth among Total Viewers 2+ and Adults 18-34.
For the fourth consecutive weekend during broadcast prime, TeleFutura beat Telemundo, on average, among ALL key demographics, including Total Viewers 2+ (TF 732,000 vs. TEL 448,000; +63% Adv.), Adults 18-49 (TF 429,000 vs. TEL 291,000; +47% Adv.) and Adults 18-34 (TF 278,000 vs. TEL 183,000; +52 Adv.).
On Saturday night (October 2, 2010) from 8pm-11pm, TeleFutura’s back-to-back airings of “Futbol Liga Mexicana” (Santos vs. Toluca & San Luis vs. Tigres) attracted more Total Viewers 2+ (TF 485,000 vs. TEL 310,000; +56% Adv.) , Adults 18-49 (TF 334,000 vs. TEL 203,000; +65% Adv.) and Adults 18-34 (TF 202,000 vs. TEL 134,000; +51% Adv.) than Telemundo’s “Fútbol Estelar: Monterrey vs. Necaxa” and “Cine de Impacto II: Eight Below”.
On Sunday night (October 3, 2010) from 7pm-11pm, TeleFutura’s primetime line-up that included back-to-back movie airings of “Cine de las Estrellas: Richie Rich” and “Cine de las Estrellas Sun 2: Hombres de Guerra” beat Telemundo’s prime programming which included “Futbol Estelar: Chivas vs. Atlas”, “Maravilloso Mundo De Disney: Home on the Range” and “Cine Millonario: Deja Vu” among Total Viewers 2+ (TF 917,000 vs. TEL 552,000; +66% Adv.), Adults 18-49 (TF 501,000 vs. TEL 357,000; +40% Adv.) and Adults 18-34 (TF 335,000 vs. TEL 220,000; +52% Adv.).
(Source: Univison – The Nielsen Company, NPM (09/27/2010-10/03/2010, 9/28/2010-10/04/2010) M-Sat 8pm-11pm, Sun 7pm-11pm. Season-To-Date: 2010/2011 (09/27/2010-10/03/2010) and 2009/2010 Season-To-Date (09/21/2009-10/04/2009).
