Week 19: ABC got off to strong Monday start


ABC’s Weekly Primetime Ratings – Week #19

* Monday: With increasing returns for The Bachelor and Castle, ABC’s registered as the #1 network on Monday night with Total Viewers and across all key Women demos (W18-34/W18-49/W25-54).  Marking its 2nd straight week of gains, the Network scored its top-rated Monday in over 2 months in Adults 18-49 and equaled its highest Adults 18-34 number since season-premiere Monday in September – since 11/21/11 and 9/19/11, respectively.  Growing from its first hour to its second hour, ABC’s The Bachelor earned second place in its 2-hour time period with Adults 18-49, while ranking #1 among all key Women demos (W18-34/W18-49/W25-54).  In fact, The Bachelor stood as Monday’s # 1 TV show across the Women demos.  Up for the 2nd week running, The Bachelor achieved season-highs in both Total Viewers and Adults 18-49.  In viewers and young adults, The Bachelor generated ABC’s best numbers in the time period since November – since 11/21/11 and 11/14/11, respectively. Monday’s most-watched TV show overall, ABC’s Castle ranked #1 during the 10 o’clock hour with Total Viewers and Adults 25-54.  ABC’s Castle surged over its year-ago broadcast by 1.0 million viewers.  The ABC drama produced its biggest audience in 9 weeks – since 11/21/11.

* Tuesday: With back-to-back Last Man Standing repeats from 8-9pm and a Modern Family encore following the State of the Union address, ABC was up over the year-ago night with the State of the Union address on (1/25/11) by 24% in Total Viewers and by 30% in Adults 18-49.

* Wednesday: ABC’s all-repeat lineup beat out NBC’s mix of original and repeat programming by double-digit percentages on Wednesday night in Total Viewers (+13%) and Adults 18-49 (+15%). From 8-9pm, ABC’s repeat comedies (The Middle/Suburgatory) outdelivered NBC’s original comedies (Whitney/Are You There, Chelsea?) by 15% in viewers. The Middle was up over its last encore airing by 15% in Adults 18-49. During the 9 o’clock hour, ABC’s replays of Modern Family and Happy Endings dominated their replay competition on NBC, topping Law & Order: SVU by 1.7 million viewers and by 75% in Adults 18-49. ABC’s Modern Family rose sharply over its most recent replay with viewers (+17%) and young adults (+32%). Marking its 3rd-strongest-ever repeat results, ABC’s Happy Endings surged over its last encore by 15% in Total Viewers and by 42% in Adults 18-49. During the 10 o’clock hour, ABC’s Revenge shot up over its most recent repeat telecast by 19% in Total Viewers  and by 50% in Adults 18-49.

* Thursday: During the 8 o’clock hour against CBS’ original comedies (The Big Bang Theory/Rob) and Fox’s American Idol ABC’s repeat Wipeout pulled in over 1.0 million more viewers than NBC’s first-run comedies (30 Rock/Parks and Recreation). 

* Friday: ABC ranked #1 on Friday versus its net rivals for the 3rd week in a row in Adults 18-49, leading each hour and beating out Fox by 23%, NBC by 33% and CBS by 45%. ABC won the night overall with Adults 25-54, delivering the Top 3 TV shows of the evening, as Shark Tank, Primetime: What Would You Do? and 20/20 each tied as the highest-rated show on Friday. Coming off a season-high the prior week, the Net equaled its 2nd-highest rated Friday this season among Adults 18-49. Holding nearly all of its impressive week-earlier season premiere number (88%), ABC’s Shark Tank beat out its network rivals in the 8pm hour for the 2nd week running in Adults 18-49, leading Fox’s Kitchen Nightmares by 7%. In Total Viewers and Adults 18-49, ABC’s Shark Tank equaled its 2nd-strongest ever results in the time period, behind only its week-ago season opener. Building on its season premiere (+6%) to stand as Friday’s #1 TV program on the major nets in Adults 18-49, ABC’s Primetime: What Would You Do? topped its net rivals in the 9 o’clock hour, dominating the series finale of NBC’s Chuck by 31% and Fox’s first-run Fringe by 42%. Primetime: What Would You Do? marked its best Adult 18-49 number in more than 1 year – since 1/21/11. During the 10pm hour, ABC’s 20/20 finished #1 in Adults 18-49 and Adults 25-54. In addition, ABC’s 20/20 continued to qualify as the night’s #1 newsmagazine, outdelivering NBC’s Dateline by double-digit margins in head-to-head competition among Total Viewers (+27%), Adults 25-54 (+25%) and Adults 18-49 (+25%). 20/20 featured Robin Roberts’ report on a harrowing story with chilling details about an epic divorce, kidnapping, miraculous escape and shocking testimony that left a courtroom speechless. 20/20 generated its 2nd-biggest audience on the night in almost 3 months – since 11/11/11.

* Saturday: With encores of Wipeout and the ABC Saturday Night Movie, ABC defeated NBC with its coverage of the U.S. Figure Skating Championships on Saturday night by 100% in Adults 18-49. At 8 o’clock, ABC’s repeat Wipeout ranked second in the hour among Adults 18-49, dominating its encore competition on CBS by 57% (Rules of Engagement/Mike & Molly) and on NBC by 175%. In addition, Wipeout stood as the #1 broadcast program in its slot with Teens 12-17 and the top-rated broadcast program of the night in Kids 2-11. Wipeout grew over its most recent encore in the hour two weeks ago (on 1/14/12) by 34% in Total Viewers and by 38% in Adults 18-49 to turn in its strongest repeat numbers on the night this season. From 9-11pm, ABC’s rebroadcast theatrical Blades of Glory outdelivered NBC’s U.S. Figure Skating Championships in the 2-hour time period by 50% in Adults 18-49. The repeat feature film was Saturday’s #1 broadcast program in Teens 12-17.

* Sunday: During the 7 o’clock hour, opposite the NFL’s 2012 Pro Bowl, ABC’s America’s Funniest Home Videos ranked as the dominant #1 non-sports show in Adults 18-49, leading runner-up CBS’ 60 Minutes by 27%.  ABC’s America’s Funniest Home Videos attracted its biggest audience since November (3rd-largest of the season) and equaled its top Adult 18-49 number since early-May – since 11/27/11 and 5/1/11, respectively. Rising week to week and building sharply on its lead-in against the football game (+49% in viewers/+84% in young adults), ABC freshman drama Once Upon a Time emerged as Sunday’s #1 non-sports TV program among Adults 18-49.  During the 8 o’clock hour, ABC’s Once Upon a Time outdelivered CBS’ Undercover Boss by 17% and Fox’s animated comedies by 59% (The Simpsons/Napoleon Dynamite).  Growing week to week in Viewers (+17%) and Adults 18-49 (+9%), Once Upon a Time produced its most-watched telecast overall in 11 weeks – since 11/13/11.  In addition, the Disney-owned drama surged by 24% over the prior week in Teens 12-17 to match the series’ 2nd-highest-ever number.  Although facing the Pro Bowl this year, Once Upon a Time delivered big time-period increases for ABC in the hour, growing over the year-ago night with original programming by 2.4 million viewers and by 46% in Adults 18-49.  From 9-11pm, ABC’s Hallmark Hall of Fame: A Smile as Big as the Moon was up from the last Hallmark Hall of Fame movie (on 11/27/11), gaining 6% in Total Viewers and surging 36% in Adults 18-49.  With A Smile as Big as the Moon, the Network pulled in its largest audience in the 2-hour time period since November – since 11/20/11.