Week 14: ABC holiday specials had dedicated viewers


Monday: Featuring animated holiday specials, You Deserve It and a repeat Castle, ABC produced substantial year-over-year gains on Monday, increasing over the same night last year (12/20/10) by 5% in Total Viewers and by 43% in Adults 18-49. In fact, it was the Network’s 4th straight Monday to deliver year-to-year Adult 18-49 growth on the night.

At 8pm, ABC’s Kung Fu Panda Holiday Special finished second against its broadcast competition with Teens 12-17 and ranked a strong #1 with Kids 2-11. The animated special delivered big year-over-year growth for ABC in the half-hour, outperforming original programming on the same night last year by 25% in viewers and by 160% in young adults. Building on its lead-in at 8:30pm, ABC’s special A Chipmunk Christmas earned second opposite its network rivals with Teens 12-17, while ranking #1 overall with Kids 2-11. It was also the top-rated broadcast show of the evening in Kids 2-11. Like its lead-in, A Chipmunk Christmas generated huge gains over original programming in the half-hour a year ago, jumping by 41% in viewers and by 160% in young adults.

Tuesday: With repeat comedies from 8-10pm (Last Man Standing/Last Man Standing/The Middle/Suburgatory) and an encore Body of Proof at 10pm, ABC was up sharply over the year-ago night (12/21/10) in Total Viewers (+24%) and Adults 18-49 (+38%).

During the 8 o’clock hour, ABC’s back-to-back replays of Last Man Standing beat out Fox’s encore Glee by 2.3 million viewers and by 27% in Adults 18-49. ABC’s Last Man Standing once again finished as Tuesday’s #1 most-watched comedy.

In fact, both episodes of Last Man towered over Fox’s Glee-led New Girl with Total Viewers and Adults 18-49. The first episode of Last Man (at 8pm) more than doubled the overall audience of New Girl (at 9pm) and the second episode of the ABC freshman comedy (8:30pm) outdelivered the Fox freshman comedy by 36% in Adults 18-49.

Wednesday: With its all-repeat lineup (The Middle/Suburgatory/Modern Family/Happy Endings/Revenge) facing Fox’s all-original lineup (The X Factor Wednesday finale/I Hate My Teenage Daughter) and a mix of original and repeat programming on the other nets, ABC beat out CBS by 8% and NBC by 17% on Wednesday night among Adults 18-49. ABC’s repeat Modern Family finished as Wednesday’s #1 scripted TV show among Adults 18-49, notably topping Fox’s The X Factor-fueled I Hate My Teenage Daughter.

ABC was up over the same Wednesday last year by 8% in Adults 18-49. During the 8 o’clock hour, ABC’s replays of The Middle and Suburgatory outperformed CBS’ original holiday special (A Home for the Holidays with Martina McBride) by wide margins with Total Viewers (+24%) and Adults 18-49 (+88%). For the 2nd week running ABC’s repeat comedy beat out Fox’s The X Factor-driven original comedy on Wednesday, as Modern Family at 9pm outdelivered Fox’s I Hate My Teenage Daughter at 9:30pm in both viewers (+8%) and young adults (+10%). ABC’s Happy Endings scored the series’ 2nd-strongest-ever repeat performance with Total Viewers and Adults 18-49.

Friday: Featuring encores of its holiday specials from 8-10pm leading into a 20/20 Christmas special at 10pm, ABC was #1 versus its network rivals on Friday evening in Adults 18-49. ABC produced big year-over-year gains on Friday, growing over the same night last year (12/24/10) by 35% in Total Viewers and by 22% in Adults 18-49. ABC’s second rebroadcast this year of Shrek the Halls stood as the #1 program in the 8 o’clock half-hour in Adults 18-49, topping an original telecast of NBC’s Chuck by 50%.

The broad-appealing holiday special was the top-rated broadcast program in the time slot in Women 18-49, Teens 12-17 and Kids 2-11. At 8:30pm, a special replay of ABC’s Phineas and Ferb Christmas Vacation topped its network rivals in Adults 18-49, leading runner-up NBC’s Chuck by 10%. At 9pm, an encore airing of Disney Prep & Landing 2: Naughty vs. Nice led its network rivals in Adults 18-49, beating its repeat competition on CBS by 22% (CSI: New York), NBC by 38% (Grimm) and Fox by 120% (Fringe). Prep & Landing 2 registered as the #1 broadcast program of the night in Kids 2-11. ABC’s 20/20 was the 2nd-most-watched program overall in the 10 o’clock hour, outdrawing its NBC newsmagazine competition (Dateline) by 52% in Total Viewers. In addition, the ABC newsmagazine beat the NBC newsmagazine by 25% in Adults 18-49 and by 27% in Adults 25-54. 20/20 featured Barbara Walters’ only joint network television interview this year with President and Mrs. Obama. In addition to the personal interview, Mrs. Obama gave Walters a tour of the White House Christmas decorations, which highlighted the extraordinary sacrifices of military families. 20/20 was up over the prior week by 1.0 million viewers, by 11% in Adults 18-49 and by 17% in Adults 25-54.

Sunday: Featuring the final hour of the NBA Opening Day Game (Chicago at L.A.), leading into the animated and theatrical versions of How the Grinch Stole Christmas, ABC was the 2nd-most-watched network on Christmas Day, behind only NBC with Sunday Night Football (Chicago at Green Bay). The Net was also #2 on Sunday evening in Adults 18-49, Men 18-49, Women 18-49 and Teens 12-17.

ABC’s second rebroadcast this year of Dr. Seuss’ How the Grinch Stole Christmas took second place in its half-hour with Adults 18-49, beating out Fox’s repeat animated comedy (The Simpsons) by 75% and CBS’ replay CSI by 100%. The animated holiday special also finished as the #2 broadcast program in its slot with Teens 12-17 and Kids 2-11. From 8:35-11pm, ABC’s rebroadcast of the theatrical Dr. Seuss’ How the Grinch Stole Christmas ranked second in its time period in Adults 18-49, beating Fox repeat comedies (8:30-10pm) by 22% and CBS’ repeat dramas by 57%. The family-favorite movie was also #2 in its time slot with Adults 25-54, Women 18-49 and Kids 2-11.

(source; ABC)