Week 12: TeleFutura delivers highest performance of season


Last week, TeleFutura delivered its highest weekly performance thus far in the 2011/12 Season with 650,000 Total Viewers 2+. It also generated 360,000 Adults 18-49 and 186,000 Adults 18-34 during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).

This week, TeleFutura’s weeknight reality show “Protagonistas”  which is approaching its grand finale on December 16th at 10pm…
Averaged 629,000 Total Viewers 2+, 333,000 Adults 18-49 and 202,000 Adults 18-34. 

Generated  its highest weekly performance since it first aired on TeleFutura on 11/08/11 among Total Viewers 2+ and Adults 18-49 and 2nd highest levels among Adults 18-34.

Grew its audience by single to double-digit margins from the prior week (11/28/2011-12/01/2011) among Total Viewers 2+ (629,000 vs. 536,000; +17%) and Adults 18-49 (333,000 vs. 328,000; +2%).

On Sunday night (12/11/11) from 7pm-9pm, TeleFutura aired “Fiesta de Pelicula: Paul Blart Mall Cop” which generated its highest audience levels for the “Fiesta de Pelicula” franchise thus far in the 2011/12 Season among key demographics that included Total Viewers 2+ (1.1 million), Adults 18-49 (566,000) and Adults 18-34 (319,000). 

(Source: Univision – The Nielsen Company, NPM (12/05/2011-12/11/2011) vs. prior week (11/28/2011-12/04/2011). TF “Fiesta de Pelicula” 2011/12 STD (09/19/11-12/11/11).  Broadcast Prime (M-Sat 8pm-11pm, Sun 7pm-11pm), Live+SD.)