On the first week of the 2011/12 Season, TeleFutura delivered 403,000 Total Viewers 2+, 237,000 Adults 18-49 and 99,000 Adults 18-34 during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).
Versus the final week of the 2010/11 Season, TeleFutura increased its audience among key demographics that included Adults 18-49 (237,000 vs. 216,000; +10%) and Adults 18-34 (99,000 vs. 94,000; +5%) during broadcast prime (M-Sat 8pm-11pm, Sun 7pm-11pm).
TeleFutura’s M-F 9pm novela “El Utimo Matrimonio Feliz” was watched by 374,000 Total Viewers 2+, 222,000 Adults 18-49 and 75,000 Adults 18-34. The novela saw significant audience growth compared to its previous week average (09/12/11-09/16/11) among Total Viewers 2+ (374,000 vs. 335,000; +12%), Adults 18-49 (222,000 vs. 183,000; +21%) and Adults 18-34 (75,000 vs. 60,000; +25%). Additionally, “El Ultimo Matrimonio Feliz” generated its highest weekly performance since its premiere (08/08/11) among Total Viewers 2+ and Adults 18-49, while among Adults 18-34 it was the 2nd highest weekly performance.
On Thursday, September 22, 2011 at 10pm, TeleFutura aired the premiere of its newest novela “Correo De Inocentes”:
Attracted 543,000 Total Viewers 2+, 282,000 Adults 18-49 and 141,000 Adults 18-34.
Grew TeleFutura’s prior four Thursday average by double-digit margins among Total Viewers 2+ (543,000 vs. 347,000; +56%), Adults 18-49 (282,000 vs. 230,000; +23%) and Adults 18-34 (141,000 vs. 95,000; +48%).
TeleFutura’s Sunday night (7pm-8:30pm) special airing of “Famosos En La Controversia” which featured the 25 most controversial topics:
Generated 646,000 Total Viewers 2+, 380,000 Adults 18-49 and 144,000 Adults 18-34.
Delivered audience growth versus its previous “Famosos En Apuros” special, that aired on June 26, 2011 among Total Viewers 2+ (646,000 vs. 617,000; +5%) and Adults 18-49 (380,000 vs. 336,000; +13%).
TeleFutura’s top-rated program last week during broadcast prime among Total Viewers 2+ and Adults 18-49.
Head-to-head at 7p-8:30p, TeleFutura averaged more Total Viewers 2+ (TF 646,000 vs. TEL 422,000; +53% Adv.), Adults 18-49 (TF 380,000 vs. TEL 235,000; +62% Adv.) and Adults 18-34 (TF 144,000 vs. TEL 133,000; +8% Adv.) than Telemundo’s “Videos Asombrosos” special and “Cine Nuestro: El Albañil”.
(Source: Univision – The Nielsen Company, NPM (09/19/2011-09/25/2011) M-Sat 8pm-11pm, Sun 7pm-11pm. TF “Correo de Inocentes” premiere 09/22/11 (10p-11p) vs. Prior 4 Thursdays (08/22/11-09/18/11). TEL 09/25/11 7p-8:30p data based on Strict Daypart, Live+SD)
