Cumulus Media’s Westwood One and Super Hi-Fi, which creates AI-powered radio experiences for radio broadcasters and digital media platforms, have secured a partnership for Super Hi-Fi’s AI-generated weather service, Weathercaster.
Under the terms of the agreement, Westwood One will exclusively market and monetize Super Hi-Fi’s Weathercaster.
“We are always looking for game-changing technological innovations that deliver exceptional results for our affiliates and modernize the audio ecosystem” said Suzanne Grimes, President, Westwood One and EVP/Corporate Marketing at Cumulus Media. “Our Super Hi-Fi partnership allows us to offer our radio affiliates the highest quality weather reports for their listeners with minimal effort and maximum value.”
Utilizing Super Hi-Fi’s patented MagicStitch™ AI production technology, Weathercaster incorporates synthetic voices, integrated sponsorships, format-specific music beds, custom station IDs, and production.
“With Westwood One’s scale and Super Hi-Fi’s AI-powered innovation, we’re making it easier than ever to help radio transform into a digital future that offers material growth opportunities using the power of AI,” said John Bolton, Chief Business Officer at Super Hi-Fi.
For more information about affiliating Weathercaster, please contact [email protected].
