A new partnership is bringing three new audio streams from The Weather Channel and sibling weather brand Pattrn to Audacy Inc.’s app-based and online audio content consumers.
The agreement between Audacy and Allen Media Group brings the radio station owner and podcast company parent dedicated weather and climate news networks: The Weather Channel television network, Pattrn and The Weather Channel en Español.
However, The Weather Channel stream will only be available during severe weather events as a live audio simulcast of The Weather Channel television network.
The Pattrn stream will be a daily live audio simulcast of the Pattrn FAST channel, which explores climate, the environment and how the Earth is changing and elevates new voices to the conversation. The Pattrn stream will bring to Audacy listeners original reporting, mid-form series and feature-length documentaries created to inform, educate, inspire, and revel in the patterns of our amazing planet.
The Weather Channel en Español stream will be a daily live audio simulcast of The Weather Channel en Español network.
“Audio and radio are time-tested, reliable ways for listeners to access critical and potentially life-saving information during severe weather events,” said Audacy Inc. SVP of Digital Content Tim Clarke. “This partnership will add a new layer to our best-in-class news content offering while expanding the reach of The Weather Channel’s broadcast weather coverage to Audacy app users across the country.”
Byron Allen, founder and Chairman/CEO of Allen Media Group, added, “We’re excited to expand the footprint of our storytelling and life-saving news. This partnership with Audacy will allow us to continue being a valuable resource for people wherever they are.”
