WarnerMedia, Turner Vet To Lead Digital For Scripps Nat’l Nets


He spent more than 20 years in key positions with WarnerMedia and predecessor Turner Broadcasting, where he created and led dozens of nationally recognized products including the Watch TCM steaming service and TCM.com.

Now, this esteemed industry veteran is joining The E.W. Scripps Co. to lead its newly expanded national television business’ digital efforts.

Selected by Cincinnati-based Scripps for the role is Richard Steiner. 

He’ll be responsible for developing, directing and managing the digital strategy for Scripps’ new national networks, including oversight for OTT, AVOD, SVOD, TVOD, web and mobile

Steiner reports to Scripps networks COO and entertainment head Jonathan Katz; Scripps’ national assets are comprised of the former Katz Networks and ION Media properties.

At WarnerMedia and Turner, Steiner rose to SVP/Digital, developing and launching Turner’s Turner’s first entertainment-focused direct-to-consumer subscription streaming service, FilmStruck. Steiner also developed TVEverywhere (TVE) and multi-platform strategies for digital activation and new media for TCM, TNT and TBS; created and supported e-commerce initiatives, and developed web and mobile products. Earlier, Steiner was Turner’s VP/Digital Activation.

Before joining Turner, Steiner evaluated programming titles for acquisitions for the Starz Encore Group.

“Richard is a visionary,” Jonathan Katz said. “As a proven innovator in developing world-class streaming products, he’s the perfect leader to help the Scripps Networks leverage the popularity of our content and brands to serve diverse audiences across OTT and connected devices.”