Warner Bros., National CineMedia form marketing partnership


Warner Bros. and National CineMedia have formed a partnership to provide pre-feature entertainment content and advertising in movie theatres nationwide.

Warner Bros. will provide original, exclusive content for NCM’s FirstLook pre-feature program, giving audiences a behind-the-scenes look at upcoming Warner Bros. films including Fool’s Gold and Speed Racer. Delivered through NCM’s Digital Content Network, FirstLook is currently seen on approximately 13,500 screens in AMC Entertainment, Cinemark USA, Georgia Theatre Company, Goodrich Quality Theaters, Kerasotes ShowPlace Theatres, Regal Entertainment Group and others nationwide in 164 markets.

Warner Bros. joins NCM’s existing FirstLook content partners A&E Television Networks, Discovery Communications, NBC, Sony Pictures Entertainment, Turner Broadcasting System and Universal Studios.