It’s another week where stability and commitment to Spot Cable is seen across the top advertisers using the media to connect with consumers, the latest Media Monitors Spot Ten television reports show.
And, they demonstrate that Walmart is back in a significant way.
As shown below, Walmart is now at No. 7 among brands using spot television.
It is the lone retailer using spot cable for the week ending March 27, as TurboTax propels ahead of Liberty Mutual Insurance as GEICO reclaims the auto insurance category ad-play crown.
How does the Spot Ten TV report compare?
Here, Walmart is the solid No. 1.
But, Macy’s is a category challenger that is back in the Spot Ten.
Meanwhile, Ford Dealer Association spots are on the rise — a positive sign that end-of-month automotive dollars are finally back to broadcast TV.
