NEW YORK — AdLarge and the fwd. network have appointed a new Executive Vice President of Business Development and Partnerships. In this role, the former Scripps Networks Interactive and Westwood One staffer will be leading the business development team in strategic digital partnerships and expand opportunities for the company and creators across the fwd. network’s portfolio of female-focused content.
“With over 20 years of experience in the media industry, Lisa Waks is a recognized leader in digital content, business development, and strategic partnerships,” says AdLarge. “She has played pivotal roles at top-tier companies including Condé Nast, where she helped scale multi-platform businesses across print, digital, TV, experiential, and audio. A pioneer in digital video and an early innovator in the podcasting space, Lisa specializes in building premium brands and fostering meaningful industry relationships that drive long-term growth. Her background informs her collaborative approach, blending insight-driven strategy with a deep commitment to storytelling, community building, and innovation.”
Cathy Csukas, CEO of AdLarge and the fwd. network, singled out Waks’ expertise and “deep understanding of the evolving media landscape. Her ability to forge meaningful partnerships and develop innovative business strategies will be instrumental in expanding the fwd. network’s reach and impact.”
Waks commented, “The fwd. network is leading the way in empowering female creators with the platform and support to elevate their voices and grow their brands. I’m thrilled to join a team that champions innovation and inclusivity, and I look forward to driving new opportunities for growth and taking our portfolio to the next level.”
