It bills itself as “a next-generation cross-platform distribution and monetization company,” and it has just linked a sales-focused strategic partnership with the sports wagering news and information network linked to the Musberger family and operating from Las Vegas.
The agreement with Mission Media AI is designed to bring new revenue opportunities to VSiN’s content portfolio, comprised of eight regional sports networks, YouTube TV, SiriusXM channel 158, upward of 20 weekly podcasts, a streaming audio station, its website, and an app available for mobile and connected devices including iOS, Roku, Fire TV, Samsung, Google Play, and LG.
For Mission Media AI, the plan is to scale VSiN’s monetization strategy, “enabling premium access for advertisers looking to reach an engaged, data-driven audience.”
Mission Media AI founder and CEO David Krulewich commented, “This partnership allows us to bring their high-quality, insight-driven content to more advertisers through targeted and performance-driven campaigns. We’re excited to help scale their monetization across multiple platforms.”
VSiN CEO Bill Adee added, “Mission’s forward-thinking approach and expertise in media sales, especially on the digital side, will allow us to continue delivering industry’s most credible, actionable sports betting content while expanding our advertising portfolio and total audience reach.”
