Voltair still works – even on enhanced Critical Band Encoding Technology (eCBET).
That’s the promotional message sent to radio engineering and industry professionals by The Telos Alliance on Tuesday, which says the Voltair Watermark Monitor and Processor’s abilities are proven “by dozens of stations who conducted toggle-testing and reported their results.”
At the same time, Nielsen is still not supporting Voltair but hasn’t stopped radio stations from using the PPM-boosting technology.
RBR + TVBR OBSERVATION (full text below, for subscribers): Geoff Steadman is a genius. Why? Because Voltair, as awful as it is, has been a money maker solely because Nielsen’s PPM technology is abysmal, outdated and ineffective.