By David Ciccarelli
Voices.com CEO and Founder David Ciccarelli says when you’re in business, your brand image, and most importantly, how people perceive it, is everything.
A brand encompasses all that you (and those who represent or work for you) do, from PR to customer service. An effective brand has incalculable wealth to be sure, but just how does your brand assume a life of its own in the image you desire?
