NEW YORK — Audio analytics company Veritonic has a new VP of Marketing.
The company has selected a 10-year Triton Digital veteran for the role, as she exits the company just months after its acquisition by iHeartMedia from The E.W. Scripps Co.
Now leading Veritonic’s marketing efforts in its quest to become a “preeminent, end-to-end analytics platform” for audio advertising is Kristen Charron.
In explaining her move, Charron says, “Veritonic’s analytics have become the indispensable barometer for brands and agencies to measure the intelligence and efficacy of audio advertising. I am excited to be joining this innovative team, and look forward to further elevating the awareness, value and utility of the platform and the insights it provides.”
She rose in the ranks under Scripps ownership, having first joined in January 2012 as Marketing Director.
Previous roles include a role as Manager of Digital Distribution for Marvel Entertainment; as Worldwide Content Programming Manager for Sony Network Entertainment; and in international television distribution for Sony Pictures Entertainment. Charron relocated from greater Los Angeles in 2012 and at Triton was based in the Boston area.
Charron’s appointment coincides with Veritonic’s recent hiring of Korri Kolesa as its Chief Revenue Officer.
“As audio consumption continues to grow exponentially, the demand for sophisticated, real-time analytics has never been higher,” said Scott Simonelli, CEO and Founder of Veritonic. “Kristin’s experience and expertise will enable us to meaningfully increase awareness of the world-class data and insights that Veritonic provides, ensuring that every brand and agency has the resources they need to effectively and seamlessly harness the power of audio.
