AURORA, COLO. — A group of radio vendors have joined together to create an alliance dedicated to providing planning and advisory assistance to small and medium-sized radio station owners.
As Radio Consulting Services owner and consultant Jon Holiday sees it, the Radio Vendor Alliance will serve “as a trusted advisory for radio station owners and managers looking for high value service and software partners.”
The eight charter members of the RVA are RadioFX, Envisionwise, Big Deals Media, Cool Radio Streaming, Rumple, Silverback Advertising, Radio Consulting Services, and Frank Gerard Voiceovers.
RadioFX President John Wanzung comments, “The primary objective of the RVA is to provide small and medium size radio station operators confidence that the vendors they are looking for to help elevate their business have been vetted and provide broadcasters with quality assurances.”
Each vendor has submitted to a review process and their inclusion in the RVA has been based on “their proven track record of delivering fair market value services backed by inclusive support,” the alliance notes.
Wanzung continues, “The radio vendor landscape can get confusing and station managers need to get the bottom line quickly. The RVA’s mission is to provide critical information to owners about the available trusted resources and services of necessary suppliers. Once a decision is made, RVA partners work together to assure the client that all systems will coordinate and work together seamlessly.”
Big Deals Media provides new revenue opportunities through a gift certificate marketing program that integrates with Rumple’s state of the art CRM program.
Cool Radio Streaming’s audio streaming platform connects to RadioFX mobile apps and Envisionwise’s website solutions.
Radio Consulting Services offers programming tips and expertise.
Jackie Parks, President of Envisionwise, comments, “We have been working behind the scenes with each other for the past year aligning our product offerings to coordinate turnkey solutions for radio stations. RVA members provide state of the art technology that works together in unison.”
The RVA will make its formal debut at the 2024 NAB Show in Las Vegas with its sponsorship of the Small and Medium Market Radio Forum (SMMRF) on the event’s opening day, April 13.
