In late February, Nexstar Media Group announced that President of Broadcasting Tim Busch will retire on May 31.
On Monday (5/3), it revealed who will be rising to take on Busch’s soon-to-be former duties.
An individual who since August 2017 has served as a SVP/Regional Manager in Nexstar’s Broadcasting Division will be taking the role.
That’s Andy Alford, who oversees the company’s television stations and digital properties in Chicago, Tampa, Indianapolis, St. Louis, and multiple stations in the Southeastern area of the United States, respectively.
Come June 1, Alford will assume responsibility for the long-term strategy and day-to-day
operations of all of Nexstar’s 198 owned and operated television stations across the country and their related digital properties. He’ll report to COO/CFO Tom Carter.
“Over the course of his career, Alford has consistently demonstrated the ability to grow revenue and profitability at the stations he has led by identifying new streams of revenue, cultivating new business, developing a variety of innovative cross-platform solutions for advertisers and marketers, creating sponsorship opportunities, establishing operational efficiencies, and deepening his ties to the local communities in which he has worked,” Nexstar said of the former Media General executive.
Alford joined Nexstar via its purchase of Media General, coming on board in January 2017.
“Andy is an accomplished leader who brings more than thirty years of experience in broadcast management, sales, local news, and programming to his new role at Nexstar,” Carter said. “He has achieved high levels of success throughout his career and has been instrumental in advancing Nexstar’s business objectives and sales leadership and has been responsible for overseeing a considerable number of markets with great success. Our strategy of appointing proven broadcast and digital media leaders with long-term records of delivering industry-leading innovation, distribution and core revenue growth,
meticulous M&A integration and enterprise-wide cost management has been fundamental to our consistent ongoing success. Andy’s promotion to the executive management team reflects his outstanding performance and revenue results since he joined Nexstar. We are confident in Andy’s ability to further advance the growth of our Broadcast Division, while extending our legacy of delivering exceptional service to the local communities where we operate and value to our shareholders. We have strong operating teams and a transition plan in place that will benefit from Tim’s and the existing team’s support and will ensure Nexstar’s ongoing success.”
Prior to joining Nexstar, Alford served as VP/GM of two stations it presently owns: NBC affiliate WFLA-8 in Tampa and its MyNetworkTV sibling WTTA-TV. Prior to that, he was VP/Sales for all of Media General.
Previous roles include that of VP/GM at WTEN-10 in Albany, N.Y., and overseeing its shared services agreement with FOX sibling WXXA-23 in Albany.
Alford grew up in Rochester, N.Y., and began his television career in sales at WHEC-10. Now, he will be relocating to Irving, Tex., and working from Nexstar’s corporate headquarters.
