As 2021 comes to a close, the Video Advertising Bureau (VAB) has taken a look back at TV advertising trends for the first half of the year.
What stands out from the VAB’s research is the lingering effect of the COVID-19 pandemic on the TV advertising landscape.
How has revenue recovered from the onset of a pandemic that saw generally steep declines and where some categories continue to experience slower than hoped for rebounds? A panel of experts will come together Tuesday, November 16 at Forecast 2022 for a provocative discussion about who is going to “show us the money” in the year to come.
Moderator: Jack Myers, Media Ecologist/Chairman, MediaVillage
Leah Casterlin, Founding Partner, Media Fortitude Partners
Mark Gray, CEO, Katz Media Group
Steve Lanzano, President/CEO, TVB
Jen Soch, Executive Director/Specialty Channels, GroupM