VAB Report Shows The Pandemic’s Lingering Impacts


As 2021 comes to a close, the Video Advertising Bureau (VAB) has taken a look back at TV advertising trends for the first half of the year.

What stands out from the VAB’s research is the lingering effect of the COVID-19 pandemic on the TV advertising landscape.

How has revenue recovered from the onset of a pandemic that saw generally steep declines and where some categories continue to experience slower than hoped for rebounds? A panel of experts will come together Tuesday, November 16 at Forecast 2022 for a provocative discussion about who is going to “show us the money” in the year to come.
Moderator: Jack Myers, Media Ecologist/Chairman, MediaVillage
Leah Casterlin, Founding Partner, Media Fortitude Partners
Mark Gray, CEO, Katz Media Group

Steve Lanzano, President/CEO, TVB
Jen Soch, Executive Director/Specialty Channels, GroupM
The session is just one of several across Tuesday that you simply need to see for yourself. Secure your seat in Midtown Manhattan for Forecast 2022 by clicking here!


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