Melbourne, Fla.-based USSI Global has promoted from within to fill the role of President. Getting the post is the broadcast technology company’s four-year Chief Operating Officer.
Reporting to CEO David S. Christiano, Anthony Morelli will oversee daily operations across USSI Global’s three business units: broadcast and networking solutions, digital signage solutions, and electronic business and consumer solutions. Each departmental leader across operations, finance, revenue, administration and other company functions reports to him.
Morelli joined USSI Global in 2020 following a 25-year rise up the ladder, leading to key Vice President and executive level service and sales positions at Harris Corp., Artel Video Systems and Avid Technology. His career began in finance before taking on customer-facing and executive leadership roles that ultimately provided him with a well-rounded background to successfully oversee business operations at USSI Global.
As COO, Morelli has played a significant role in the FCC’s C-Band Transition Clearing and Relocation Plan, for which USSI Global moved broadcasters and cable companies to new C-Band frequencies to clear space for mobile services; and the national rollout of a drive-thru digital menu board upgrade for a household-name QSR chain that spanned several thousand locations.
Morelli was also instrumental in launching USSI Global’s managed service layer, a business model that established recurring revenue generation with key customers through extended service level agreements.
“We continue to expand our managed service offerings especially as we establish stronger collaboration across our businesses, notably broadcast and digital signage where we can help our customers build more dynamic networks with diverse revenue-generating content,” Morelli said. “We are also preparing for our next major multi-year initiatives, including low-orbit earth (LEO) satellite deployments that support dynamic business, learning, and entertainment opportunities for communities lacking reliable, affordable broadband connectivity.”
— Reporting by Brian Galante, in Boston
