Use Brevity to Grab and Keep Attention

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By Rosemary Ravinal


Why do otherwise intelligent, successful people sometimes undermine their communications goals by talking too much? Even when the speaker has the best of intentions, rambling on can be a recipe for confusion.

Three of my clients are challenged by verbosity. Each has a different reason—one is a college professor who lectures all day, another is a motivational salesperson, and the last one is a tech startup founder seeking venture capital. Brevity is the art of getting to the point. It’s in demand. And even those who do a lot of talking for a living can learn.

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