Univision Interactive Media announced the launch of the Univision Partner Group (www.univisionpartnergroup.com). The new unit targets U.S. Hispanics and provides a far-reaching digital advertising and publisher network comprised of pre-screened, high-quality Spanish-language online and mobile websites.
Said Kevin Conroy, president of Univision Interactive Media: “By developing a network with such broad reach, we are meeting the needs of our publishers and advertisers in a way that has not been done before in this category.”
Univision Partner Group publishers include leading Spanish-language websites in the U.S., Latin American and Spain that effectively reach U.S. Hispanics. Univision Partner Group enables publishers to maintain control of the campaigns on their websites and monitor their earnings in real time. Publisher content ranges across several categories, including entertainment, news, sports, business & finance, parenting, home & garden, education, music, video and health. Top UPG publishers currently include Caracol Televisión (www.caracoltv.com – entertainment), Revista Caras (www.caras.com.ar – entertainment), Perfil.com (www.perfil.com – news) El Espectador (www.elespectador.com – news), TyC Sports (www.tycsports.com – sports) and Ambito Financiero (www.ambito.com – business & finance), among others.
Univision Partner Group offers advertisers a publishing environment with access to unique inventory, including geography, category and behavior-targeted inventory.