A new multi-year partnership between Skyview Networks and The Weather Channel has been reached, and this time, radio network sales and distribution are a part of the mix.
The Weather Channel, owned by Byron Allen, boasts a radio network heard in upward of 100 markets. Now, Skyview says, it is poised to grow into even more U.S. locales.
“We’re thrilled to partner with Skyview Networks as we continue to grow our radio network’s reach and increase our brand awareness among listeners, radio stations and advertisers alike,” TWC President Tom O’Brien said.
Skyview EVP/GM Jeanne-Marie Condo added, “This is going to be an incredible collaboration, as we have several creative strategic plans that will bring new opportunities and growth to both companies in this partnership. The Weather Channel is the most respected, sought-after source for weather news and provides the ideal platform for the nation’s most trusted and iconic brands. Its impressive reach and wide portfolio of formats, including Adults 18-49 and strong female-skewing audiences, is an important strengthening of our portfolio. We are honored to work together to bring special offerings to advertisers and listeners.”