TVB Teams Up For Action Plan for Local TV Measurement

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The Coalition for Innovative Media Measurement (CIMM), the 4A’s and the TVB are teaming up to launch a joint study focused on developing an action plan for supporting the evolution of local TV measurement in the U.S. market.


The initiative, the groups say, will involve “an extensive program of research, consultation, and engagement with the industry, helping to identify and evaluate the options for buyers and sellers.”

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