TVB Shares Its 2023 Media Comparisons Study


Television ad sales advocacy group TVB on Thursday released its latest 2023 Media Comparisons Study.

Conducted by GfK, the report examines multimedia usage and effectiveness, while exploring the ways individuals consume traditional, digital, and streaming media. Comparisons of media reach, time spent with media, daily news sources, most trustworthy news sources, and level of community involvement are among the topics TVB delves into.

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