While the growth rate of time spent using mobile devices in this country slows, eMarketer predicts TV watching time will drop in 2016.
Next year, growth of time spent on mobile will fall into the single digits, with U.S. adults spending an average of 3 hours and 8 minutes per day on mobile devices, excluding voice activities. Despite the slowing growth rate, mobile is the only major medium eMarketer expects to grow this year and next with respect to time spent.
