The Wordsmith of Wall Street — our nickname for Pivotal Research Group Senior Research Analyst of Advertising Brian Wieser — has analyzed trends associated with the use of television alongside commercial share trends for national media owners in the U.S. for the calendar month of April 2018.
This was done today, as complete data contained within this report became available from Nielsen last week.
What are his firm’s notable observations? Viewing on internet-connected devices surged, while total TV viewing was up a trickle.
