Nearly half of all U.S. adults say TV is the most acceptable place for advertising – a feeling that is consistent across all generations. Additionally, TV is the platform where they tend to pay attention to ads the most. 4
That’s according to new research from Tenetic and CivicScience, which also showed that 37% of adults believe TV advertisers don’t know anything about them, with 59% saying they rarely or never remember the sponsor or advertiser of a show they watched.
