Television advertisement measurement specialist iSpot has appointed a data science leader and advertising industry expert with a role at the former Nielsen Catalina on her resumé as its new Chief Revenue Officer.
In her new role, Leslie Wood will lead new currency initiatives across linear and streaming and oversee the data science department responsible for “always-on TV and video measurement products” offered by iSpot to its clients.
Wood previously led a partnership between her own consultancy and Media Trust LLC, where she spearheaded research into internet reach and frequency, market mix modeling, radio listening patterns and TV reach optimization among other crucial industry flashpoints for major advertisers.
Many recall Wood for her tenure as Chief Data Officer for NCSolutions (formerly Nielsen Catalina), where she spent over a decade developing new approaches to using data for incremental measurement and targeting and oversaw innovation for all NCS products.
“My passion for decades has been empowering consumer brands with better measurement and data science to deliver greater return on investments that can deliver better products and services for everyday people,” said Wood, who was recently awarded with the American Marketing Association’s Charles Coolidge Parlin Marketing Award for her achievements helping brands understand the business and impact of advertising. “Putting my passions to work for iSpot gives me an opportunity not just to innovate at the measurement platform of choice for brands but to help ensure the very same metrics brands use to justify, optimize TV investments can also be the metrics they transact upon.”
