That’s the big news from iSpot, which has released its First Half TV Transparency Report reflecting advertising activity at television through June 30, 2023.
Based on its research, household TV ad impressions — a.k.a. the total audience reached by ads — climbed by 5.0% year-over-year.
That number, by the way, is 4.2 Trillion — underlining a reach story that’s just as important to Television as it has been for Radio.
