Traditional Media: The Marketer’s ‘Value Play’


Are business owners trapped in a digital and social advertising bubble, “a frenzy of marketing activity with little thought to fundamental marketing principle or ROI?”

For the GM of Learfield/IMG College’s Ball State Sports Properties, the answer is yes.

Shane Nichols tackles the subject in a new book he calls “a definitive guide” to finding value in local broadcast media.

Please Login to view this premium content. (Not a member? Join Today!)