Toyota ‘Refreshes’ Its ROI With A Big ‘BLS Win


In September 2017, Toyota teamed up with one of America’s biggest Urban stations for an experiential marketing effort that placed its redesigned Camry at the center of its sales efforts.

What transpired is another tale about radio’s ability to deliver strong results for brands looking to build relationships, along with profits. This story comes courtesy of NYMRAD – New York Market Radio.

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