Thirty years ago, he was known as “Keith Clark” and successfully navigating WBZZ “B94” in Pittsburgh through the delicate maze Top 40 radio needed to master in complicated musical times. Today, he’s Keith Stover, and with Marie Stover operates a two-station media company with a digital news services in the Columbia, S.C., market.
Now, his operation is poised to benefit from a white label digital advertising service offered through Townsquare Media‘s Townsquare Ignite unit.
The strategic digital advertising partnership gives Midlands Media Group greater access to digital advertising opportunities.
Shaun Collignon, Chief Revenue Officer of Townsquare Ignite, says Midlands has built a “highly local portfolio of radio and digital news brands with engaged audiences and a strong market presence, making them an ideal partner for our digital platform and services.”
By combining the company’s multi-channel reach with the Townsquare Ignite service, Collignon believes the company is “well positioned to unlock new revenue opportunities and drive meaningful, measurable growth.”
The Midlands deal is the latest to involve radio station ownership groups in markets where Townsquare Media does not own or operate broadcast properties. The Townsquare Ignite Media Partnership division dates to 2024, and the Midlands partnership is the 16th strategic alliance Townsquare has agreed to.
For Keith Stover, President/CEO of Midlands, he’s “very excited” to partner with Townsquare Ignite. “After extensive evaluation and industry experience, we believe Townsquare Ignite is best-in-class and fully committed to digital growth,” he said. “Their team and technology position us to accelerate results for our clients across all platforms.”
For Midlands COO Marie Stover, “Our unique focus is to super-serve the marketing needs of local businesses in our community. Adding Townsquare Ignite’s digital marketing component to our market-leading radio and news products positions us to deliver fully integrated campaigns that are authentic, high-impact, and measurable. We look forward to what this partnership will bring to our clients and communities.”
