A multi-year renewal of an audio broadcasting partnership has been finalized between an iHeartMedia FM serving Wisconsin’s largest market and the NFL team that is owned by the small city it calls home.
The Green Bay Packers reached a new agreement with WRIT-FM “95.7 BIG FM,” keeping Packers football and comprehensive game-day coverage on the music station across the National Football League season.
Packers Radio Network play-by-play coverage features Wayne Larrivee and Larry McCarren, entering their 28th season of broadcasts together.
“We’re excited to extend our partnership with iHeartMedia,” said Packers Chief Sales and Business Development Officer Craig Benzel. “Through this collaboration and iHeart’s platforms, we’re able to bring Packers football to fans around Wisconsin and across the country. We look forward to building on this shared success and connecting with more fans through the Packers Radio Network.”
Other iHeartMedia stations within the Packers Radio Network include WOKY-AM “Fox Sports 920” in Milwaukee, WIBA-AM 1310 and FM 101.5 in Madison, and WBIZ “Z100” in Eau Claire, Wisc.
“Packers football is such an important part of the culture here in Wisconsin, and we’re thrilled to continue giving fans a front-row seat to all the action,” said Tim Feagan, Regional President for iHeartMedia in Grand Rapids, Muskegon, Milwaukee and Madison.
The Packers Radio Network includes 54 affiliate stations in six states.
