Three Ex-Entravision Markets Go No-Nielsen Under Univision


On October 13, RBR+TVBR first reported on the conclusion of Entravision Communications’ licensing agreement with Univision Communications, with Univision opting not to renew the pact at year’s end. As such, Univision will take over the operations of the UniMás and Univision stations serving Orlando, Tampa, and Washington, D.C.

On Friday, it became known that audience measurement services in those three markets will be delivered to Univision exclusively by a company that continues to fuel its desire to compete head-on with Nielsen in the U.S. broadcast TV marketplace.

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